Reel Rollers

Reel Rollers Sell and Distribute Swardman Reel Mowers, Parts, and Accessories as well as other Reel Mower parts Manufacturer of Front Rollers for McLane, Trimmer, and Tru Cut Reel Mowers.

National Distributor for Swardman Reel Mowers, parts, and accessories

National Distributor for Swardman Reel Mowers, parts, and accessories

Operating as usual

04/21/2021
Reel Rollers 2021 Giveaway Reveal

Finally, the moment you've been waiting for! We'd like to reveal the ACTUAL giveaway mowers for this year's annual mower giveaway! Register to win one of these unique machines at RetireTheRotary.com!

01/08/2021

What’s the ideal mowing plan for WARM season grasses? I’ve been getting this question a lot this off season and we’re making a short video in am. But, wanted to give some tips for warm season grasses:
-air temps hitting 70 for the first time, plan on scalping the dormant grass. For HOC, start at 3/4”, don’t hit dirt after mowing, drop it to 1/2” and mow again. Hit dirt somewhere in lawn, mentally note that’s your scalp height and you want to mow during the season 1/8”-1/2” higher when green.
-scarify after scalping if you got one.
-Send in reel to be sharpened (you have 2-3 weeks after scalp until grass goes green and is ready to mow). Scalping dulls the reel, but is an absolute must to a great turf all season.
-mow low until June (your grass will start growing fast with late spring heat), that is when you want to aerate and verticut, NOT in spring or fall. Also, this is the time to top dress or sand, not in spring or fall.
-change bedknife or send in reel after aerate or verticut because your at mid season and those activities will stunt growth for a week as it repairs
-enjoy the fruits of your labor the rest of the year... if mowing a ton, maybe change our bedknife in sept (depends)
-don’t sharpen reel in off season, keep dull so you can use dull reel to scalp in spring, then send in reel for first green mow.... repeat this 1 year and your turf will transform!!!

8 months later - couldn’t be done without Ash, Andrew, and Eric.  Thank you!
08/28/2020

8 months later - couldn’t be done without Ash, Andrew, and Eric. Thank you!

Quick mow as it started to rain!#amphibiousEdwin
04/19/2020

Quick mow as it started to rain!

#amphibiousEdwin

Timeline Photos
01/14/2020

Timeline Photos

Swardman skilled welders handcrafting every piece in house = absolute quality!
01/13/2020

Swardman skilled welders handcrafting every piece in house = absolute quality!

Thank you Swardman for hosting us at your headquarters in Prague, CZ!  Amazing facility and I’m really excited about the...
01/13/2020

Thank you Swardman for hosting us at your headquarters in Prague, CZ! Amazing facility and I’m really excited about the new products, pricing, and promotions for 2020!

Grooved Rollers available Oct 1st for McLane, Trimmer, and Tru Cut mowers.  Grooved rollers are used for thick establish...
09/27/2019

Grooved Rollers available Oct 1st for McLane, Trimmer, and Tru Cut mowers. Grooved rollers are used for thick established lawns because they allow for a tighter cuts and straighter lines.

Zoysia is loving this heat... wanted to post a few pics after mowing this afternoon with the Swardman at 1/2”.  This mow...
05/29/2019

Zoysia is loving this heat... wanted to post a few pics after mowing this afternoon with the Swardman at 1/2”. This mower is unreal!

Scalped and dethatched 2 weeks ago with Swardman Mower.  In 2 short weeks of sun, the Empire Zoysia took off and this ev...
04/08/2019

Scalped and dethatched 2 weeks ago with Swardman Mower. In 2 short weeks of sun, the Empire Zoysia took off and this evening we had our first mow of the season! Few pics of the front yard below.

Ryan Knorr just posted a Poscast on our story and how Swardman has changed the US Reel Mower markethttps://simplecast.co...
03/29/2019
The Ryan Knorr Podcast | Lee from Reel Rollers/Swardman Dealer Interview | Episode 5

Ryan Knorr just posted a Poscast on our story and how Swardman has changed the US Reel Mower market

https://simplecast.com/s/b33c6da8

In this episode I talk with Lee who owns a business in the Atlanta area called Reel Rollers. He also happens to be the only Swardman reel mower dealer in the USA so we chat a little about reel mowers in general, about what makes the Swardman reel mower a unique product, and a little about his backgr...

03/27/2019
SWARDMAN - The Ultimate Home Reel Mower - DEMO DAY

Big thank you to Matt Martin and Ryan Knorr for joining us this past Sunday at our Reel Rollers “Retire The Rotary Demo Day”. I’ll keep posting the videos as we get them loaded from the event/.. sure wish the grass here was further along, but you get what nature gives you.

https://m.youtube.com/watch?v=BaKU-VANXBI

Big thanks to Ryan Knorr https://www.youtube.com/channel/UCGmz1qSJjvBPluouoOj1Qkg And Reel Rollers https://reelrollers.com/ and Swardman https://www.swardman...

Have you scalped your lawn yet?  Scalp ASAP if you haven't to start your lawn off thick and healthy 2019!
03/01/2019

Have you scalped your lawn yet? Scalp ASAP if you haven't to start your lawn off thick and healthy 2019!

Reel Rollers's cover photo
02/12/2019

Reel Rollers's cover photo

Our winter project was to build a bad ass promo vehicle.  In a week we’ll have our logo added and we’ll be ready to kick...
02/12/2019

Our winter project was to build a bad ass promo vehicle. In a week we’ll have our logo added and we’ll be ready to kick off our 2019 Swardman Mower Tour in 10 major cities. Let us know if you’re interested and we’ll send you an invite.

Reel Rollers's cover photo
02/12/2019

Reel Rollers's cover photo

Photos from Reel Rollers's post
02/12/2019

Photos from Reel Rollers's post

Backlap Kits Now Available for all Reel Mower Brands
02/12/2019

Backlap Kits Now Available for all Reel Mower Brands

Swardman Electra (Battery) Reel Mowers Arriving just in time
02/12/2019

Swardman Electra (Battery) Reel Mowers Arriving just in time

13 Swardman Electra’s made it in time for Xmas!
01/03/2019

13 Swardman Electra’s made it in time for Xmas!

Bam!  The first battery operated Reel Mower the Swardman Electra arrives to our shop on Monday!  Hope we can begin filli...
07/24/2018

Bam! The first battery operated Reel Mower the Swardman Electra arrives to our shop on Monday! Hope we can begin filling orders and selling in August!

Mowing Reel Low with Swardman Edwin 2.0.Love this mower
06/28/2018

Mowing Reel Low with Swardman Edwin 2.0.

Love this mower

Address

2333 Peachtree Industrial Blvd.
Buford, GA
30518

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

(678) 546-3636

Products

Swardman Reel Mowers, Parts, and Accessories. Front Rollers for Tru Cut, California Trimmer, and McLane Reel Mowers

Alerts

Be the first to know and let us send you an email when Reel Rollers posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Reel Rollers:

Videos

Hobby Turns to Business - Our Story

I’ve always had a passion for my lawn and in early 2002 I was introduced to my very first Reel Mower, a 1992 LOCKE. My neighbor had the finest Bermuda lawn and mowed his 1/2 acre every 3 days. No matter how hard I tried, I could never get my lawn to look as pristine as his, but damn did I try.

In 2011 we moved into a new house and 1 of the “musts” of our new house was to install Empire Zoysia (a fat blade, shade tolerant, drought tolerant turf). I was so excited and purchased my first Reel Mower, a 1972 (guessing) used 20" McLane off Craigslist.

I loved the cut, but was frustrated because my lawn looked best 5 days after cutting it because immediately after cutting, I had several areas in my lawn where the McLane would scalp my lawn. A year later one of my neighbors suggested I purchase a Front Roller to replace the front wheels on my McLane to avoid the scalping. So, I then purchased a Front Roller from the original inventor and patent holder at Reel Works, who happened to live in the next town.

After several months of mowing, I was so impressed by the front roller, that I offered to help Reel Works expand their business (on the side of my real job). They were unfamilar with selling online and I felt everyone needed to know what a HUGE difference a front roller woudl make on the performance of their mower and look of their lawn. After a couple years workign with them as a hobby, we went from selling 60 rollers a year to over 1,500 per year! The roller was a huge success!

Nearby shops


Other Outdoor Equipment Shops in Buford

Show All

Comments

Picked up my new 27” Tru cut reel mower on Friday. I met Lee and Hayes. Great guys! Felt right at home. They were friendly and knowledgeable about the reel mower, rollers and the different types of lawns and how to treat them. I could hang out with them for hours. Lol. Looking forward to having a long relationship with them. Thank you. I highly recommend this place.
Can someone point me to some instructions and videos on adjusting the bed knife on a 20” Tru-Cut? I haven’t purchased one yet but I plan to in the near future. I read adjusting the bed knife on the Tru-Cut is tougher than the California Trimmer. Just want to figure out what I’m getting into before my purchase.
Lee, just got my Swardman, where should oil be on the yellow stick when checking the oil level? Instructions not clear to ME! Thanks
I’m looking for a promo code. Is there a promo code that is good for September or October 2020?
What's the shipping cost to Southern California for the Swardman Edwin 2.1 Special 55
Ordered my Swardman yesterday - Excited to get that bad boy. What are your processing/shipping times looking like?
I had the privilege of stopping by the Reel Roller shop today. Wow! What an exciting morning for me. As i got the tour i instantly broke out with chill bumps while seeing all the really cool mowers, rollers, different attachments, and tools. For a cylinder driven mower and the attachments that are available, you simply can't beat their price. Plus, check this out, a lot of the components of the mower can be bought either on Amazon and or directly from Swordman retailers (not that you ever need parts. These things are built really well). For real reel, check these guys out and you will not be disappointed.
Lee I just seen your vid on how to adjust your swardman reel cartridge, I have to say you explained it absolutely fantastic, I’ve been adjusting my cartridge the wrong way for the past few months, now I’ve taken my cartridge to our of my machine and I have adjusted it on the bench and have it now freespending. Just want to say thank you for the vid
Midnight reel mowing on barefoot in crowded neighborhood is normal right?
Thank you for the super fast shipping! I appreciate it!
Getting a late start on my scarifying in the backyard. Left is not done right is done. I got half the yard done. 10 40 gallon bags of thatch. I did 6 passes per strip. A lot of dumping of the grass catcher (recommend getting the bigger catcher). I don’t usually work the backyard- no w**d killer, no fertilizer, and minimal watering I usually just mow it short I am changing that this year, since I have a Swardman I am stepping up my game. Even though my dog is the only one that’s going to see it. Oklahoma USA. #reelrollers, #swardman.
Do you still do service on McLane reel lawn mowers? I am in need of tuneup, alignment and sharpening.