07/17/2026
Some brands sell clothes. Others create a legacy.
Project Social T is one of those brands.
For more than a decade, they’ve cultivated an incredibly loyal following by perfecting the pieces women reach for again and again—beautiful staples, elevated graphics, impeccable quality, and effortless style.
Now, the brand is entering an exciting new era as part of the XCVI family, a company I’ve had the privilege of working with for many years.
One of the reasons I’m especially excited? The creative vision of Daniella Clarke.
Many of you know Daniella as the founder of the iconic premium denim label Frankie B—the brand that helped define the low-rise jean movement of the early 2000s. I actually had the pleasure of working with Daniella during those Frankie B years, helping grow the brand as it became a celebrity favorite.
Jennifer Lopez, Paris Hilton, Kate Moss, Jessica Alba, Fergie, Megan Fox, and so many of Hollywood’s biggest style icons were photographed wearing Frankie B. It wasn’t just a denim brand—it became a fashion phenomenon.
Today, Daniella brings that same fearless creativity to Project Social T. Her effortless rock-and-roll spirit, modern femininity, and incredible eye for design are giving the brand fresh energy while staying true to what women have always loved about it.
And yes… creativity runs deep in the family. Daniella is married to legendary guitarist Gilby Clarke of Guns N’ Roses, and their daughter, Frankie Clarke, has forged her own path as the frontwoman of the rock band Frankie and the Studs.
What inspires me most, though, is Daniella herself. A fearless, confident woman, she embodies great style, sexiness, and authenticity. She designs for real women who want to look modern, feel confident, and express their individuality.
Watching Project Social T evolve while honoring its loyal community has been incredibly exciting—and I truly believe this is only the beginning.
Stay tuned… because there’s so much more to share. 🤍 Wearing my Favorite Frankie B ⭐️ jeans!
