Showroom Coffee

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United States
Brooklyn, NY
Showroom Coffee

We sell thoughtfully-sourced specialty green coffees, roasting equipment, and supplies to small-batch coffee roasters.

Easy ordering, low shipping rates, and quality you can count on! This is the Crop to Cup Coffee Importer's Showroom.

02/23/2026

The Showroom warehouse is closed today due to blizzard conditions, shipping should resume tomorrow, 2/24. Keep warm and toasty inside roasting some delicious coffee! ❄️☕️⛄️

12/23/2025

The team at Showroom is taking a well earned holiday break and we’ll resume operations after the long weekend. We hope you have an equally restful and joyous holiday season!

12/08/2025

Kaffelogic Connect is in stock and ready to ship! Connecting to your wireless network, the Kaffelogic Connect allows for all the useful functionality of a corded unit (Live logging, profile sending, and roast log downloading) without the cord!

12/05/2025

Today is our last day of the sale, and we’re featuring the lifeblood of Showroom, green coffee! We’ve had some really fun imports this year and now is a great time to stock up while the sale is still running. Treat your friends, family, and yourself to some excellent roasted coffee this holiday season!

12/04/2025

Lighttells AW-600 is the professional grade water activity meter our lab uses every day. In green coffee, water activity is one measurement we use to estimate the quality of the coffee’s drying and its potential shelf life. Every coffee lot we bring in goes through the Lighttells MD-500 for moisture and density, and then our AW-600 unit, so together they give great insight into the overall quality of a coffee. For roasters, water activity can indicate how much energy is required to develop a coffee, saving time and coffee in profile development. In the coffee industry we recommend this as an indispensable tool for any complete quality control process, whether that’s at a farm, exporter, importer, roaster or other QC lab. Our Black Friday/Cyber Monday week ends tomorrow!

12/03/2025

The Arc S is the smaller sibling to the Arc 800, and it is an incredible drum-based profile and sample roaster. Equipped with fast RTD probes, it is capable of connecting to both Artisan and Cropster. Due to its smaller size, preheating super quick, and from there can roast back to back batches for hours on end. It can comfortably roast 80-200 grams, but we prefer the 120-150 gram range. Fully manual, the Arc S offers gas, airflow, and drum speed adjustments. Available in a few configurations (1, 2, 3, or even 4 barrels), we have a 3 barrel system here at the warehouse with two hooked up to natural gas, and one on 220v electrical. It’s a niche roaster, but one that absolutely aces what it sets out to do. Each barrel is $1,000 off, our steepest discount offered this sale!

12/02/2025

Another piece of equipment we use every day, the Lighttells MD-500 provides quick and accurate measurements. Our sister company, Crop to Cup, uses the MD-500 moisture meter in their quality lab for evaluating all samples for purchasing consideration and the density reading guides our sample roasting protocol. It is portable, user-friendly, exact and easy to use. Only 3 days left to get this critical piece of equipment for $200 off!

12/01/2025

The Kaffelogic Nano 7 has been revolutionary in our workflow here at Showroom and at our sister company Crop to Cup. Sampling on demand with no warm up, extreme portability, and repeatable ex*****on of our own sample profiles leads to the Nano 7 being our roaster of choice in the field (we have worked with several partner labs integrating Nano 7s into their workflow), and in our own lab. We have extensive experience tweaking and repairing these units, and are really impressed with both the hardware and software which allows for a lot of control. On the flip side, we also will use these for office coffee using the new KL Washed and KL Natural profiles for some hands off roasting (still keeping an eye on it for safety!). These deals last till Friday, so now is a great time to get yours to start roasting for the holidays!

11/30/2025

The original Le Nez Du Cafe is still a formidable teaching tool and has 36 scents to train your palate on. Recently superseded by its more expansive (and also on sale) 60 scent 2.0 brother, the original still is great for teaching, learning, and training in the lab or at home!

11/29/2025

A great compliment to a moisture meter is a water activity meter, which can be used to predict how long of a shelf life a green coffee has. The results given can be an indication of quality and how stable a coffee is. Too much water activity and a coffee will be prone to molding and fungus, too little and a coffee will go stale and taste aged. The Lebrew Aquagauge takes accurate and reliable measurements featuring both standard and quick modes if you have a lot of coffees to test. Shipped from Brooklyn and backed by our warranty, you’ll find this small but mighty tool in our Black Friay deal page, link in bio!

11/28/2025

The Arc 800 is our premiere drum roaster that truly is a big industrial workhorse miniaturized. Capable of back to back roasts, many small cafes, home, and micro roasters love the sturdy build quality and consistently great results this full manual machine provides. Fast RTD probes with Artisan and Cropster integration allows great insight and control over what is happening during the roasting process. Great for roasters looking to upgrade their current set up or start off with a machine that they will grow into. Currently $600 off for our sale, order yours before it ends on the 5th!

Address

157 11th Street
Brooklyn, NY
11215

Telephone

+13475990053

Website

http://www.showroomcoffee.com/

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