Mast General Store

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Mast General Store The Mast General Store was started by Henry Taylor in 1883. WW Mast bought into the establishment in 1897 and purchased the remainder in 1913. W.

Today, the Original Store in Valle Crucis is the patriarch of this family of stores. The Original Mast General Store is located in Valle Crucis, North Carolina. First opened in 1883 by Henry Taylor, the Mast Family bought in as partners in 1897. Early in the 20th century, W. Mast bought out the remaining interest in the store. For the next 60+ years, it was owned and operated by the Mast Family. In the early 1970s, it was placed on the National Register of Historic Places as one of the best remaining examples of an old country general store. Also during that time, it was sold out of the Mast Family to a series of owners. Eventually, the store closed in the winter of 1977. The thought was to re-open in the spring, but that just didn't happen. In 1979, the store was purchased by a young family who moved into its second and third floor - like general store merchants of old. Through hard work, fair prices, quality goods, and friendly service (you might also want to throw in a bit of luck), the trip off the beaten path to find the store became one that many were willing to make. Since its re-opening in 1980, the store has grown into a family of stores, which include:

The Original Store in Valle Crucis, NC
The Mast Store Annex (just 2/10 mile down the road from the Original Store)
Mast Store - Boone (630 West King Street, Boone, NC)
Mast Store - Waynesville (63 North Main Street, Waynesville, NC)
Mast Store - Hendersonville (527 North Main Street, Hendersonville, NC)
Mast Store - Asheville (15 Biltmore Avenue, Asheville, NC)
Mast Store - Greenville (111 North Main Street, Greenville, SC)
Mast Store - Knoxville (402 South Gay Street, Knoxville, TN)
Mast Store - Columbia (1601 Main Street, Columbia, SC)
Mast Store - Winston-Salem (516 North Trade Street, WInston-Salem, NC)
Mast Store - Roanoke (401 South Jefferson Street, Roanoke, VA)

Each location is just like a family member - a little the same, a little different, and each with its own personality. All locations are in revitalized buildings, with the oldest dating back to the 1870s.

This year’s Food for Kids partnership between Merrell and Mast General Store was a huge success thanks to YOU! ☺️🥾 Mast ...
11/04/2026

This year’s Food for Kids partnership between Merrell and Mast General Store was a huge success thanks to YOU! ☺️🥾

Mast Store guests purchased 204 pairs of Merrell footwear during the campaign, which means that Merrell will contribute more than $3,000 to children’s programs at food security agencies across our region. Based on local food bank data, this means approximately 5,000 meals will go to kids in our Mast Store communities!

The Mast Store thanks Merrell and YOU for sending meals to our youngest neighbors! Your thoughtfulness makes our home a happier, healthier place to live and sets an example of kindness for the next generation to follow! ❤️

11/03/2026

L.L.Bean is the perfect companion for enjoying a fall hike, heading to the farmers market, or just enjoying a crackling fire at home. Crafting quality apparel and gear for more than a century, L.L.Bean makes it easy to Be an Outsider!

A little creepy, a little kooky, and loads of creativity! The Mast General Store staff knows how to “have fun and share ...
10/31/2026

A little creepy, a little kooky, and loads of creativity! The Mast General Store staff knows how to “have fun and share it,” especially when it comes time to dress up for Halloween! 👻

Check out the range of Mast employees’ costumes from store to store and spooky to sparkly. Have a fun, safe, and Happy Halloween, everyone! 🎃

10/31/2026

A little creepy, a little kooky, and loads of creativity! The Mast General Store staff knows how to “have fun and share it,” especially when it comes time to dress up for Halloween! 🎃🦇

Check out the range of Mast employees’ costumes from store to store and spooky to sparkly. Have a fun, safe, and Happy Halloween, everyone!

As California's original surf and lifestyle brand, Katin's sense of style is comfortable and timeless. This season's swe...
10/30/2026

As California's original surf and lifestyle brand, Katin's sense of style is comfortable and timeless. This season's sweaters, jackets, and flannels are at home enjoying a winter walk near the dunes on the beach or "hanging ten" at your favorite tavern.

Check out Mast Store's Katin collection at select stores or Mast Store Online now with the link here: https://www.mastgeneralstore.com/collections/katin

L.L.Bean is the perfect companion for enjoying a fall hike, heading to the farmers market, or just enjoying a crackling ...
10/29/2026

L.L.Bean is the perfect companion for enjoying a fall hike, heading to the farmers market, or just enjoying a crackling fire at home. Crafting quality apparel and gear for more than a century, L.L.Bean makes it easy to Be an Outsider!

Shop L.L.Bean now with the link here: https://www.mastgeneralstore.com/collections/l-l-bean

Carry a premium multi-tool that lives up to the demands of all your daily multitasking. 🔪 The new Leatherman ARC is the ...
10/28/2026

Carry a premium multi-tool that lives up to the demands of all your daily multitasking. 🔪

The new Leatherman ARC is the first-ever multi-tool to feature MagnaCut stainless steel. This high-grade steel keeps the knife’s blade sharp, tough, and resistant to corrosion.

The MagnaCut knife is one of 20 tools in an extensive array with each ready to be deployed in a split-second thanks to Leatherman’s FREE technology, which allows for a smooth, one-handed open and a safe, secure lock.

Get a feel for the new Leatherman ARC today in a Mast Store Knife Shop near you or view it at Mast Store Online as you prepare to multi-task with confidence throughout your day!

Shop Leatherman now with the link in our bio: https://www.mastgeneralstore.com/collections/leatherman-tool-grou

Spring/Summer Clearance is an Additional 50% OFF! 🤩Your risky behavior is paying off. You've taken a chance, pressed you...
10/26/2026

Spring/Summer Clearance is an Additional 50% OFF! 🤩

Your risky behavior is paying off. You've taken a chance, pressed your luck, and now it's paying off in additional savings on spring/summer goods at the Mast Store. Starting today, you can take an Additional 50% OFF end-of-season prices ending in .97. Look for shorts, tops, capris, button-up shirts, hats, jackets, shoes, and more. 😎

These prices are only good in stores, so plan your next visit NOW!

What candy does Dracula love to sink his fangs into? Which sweets transfix Frankenstein? Where do ghosts go for goodies?...
10/26/2026

What candy does Dracula love to sink his fangs into? Which sweets transfix Frankenstein? Where do ghosts go for goodies? 👻🎃

Find out the answers to these terrifyingly tasty questions and learn other classic Halloween characters’ favorite Mast Store treats in our most recent frighteningly fun blog with the link here:

https://www.mastgeneralstore.com/blogs/blog/monster-match-revisited

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141 Health Center Dr
Boone, NC
28607

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