The Christmas Shoppe

08/23/2026

Keep the votes a’ coming! I’m going to start writing a script today! (Yes, I want to write Christmas movies with all my spare time)

08/21/2026

Just a little Hocus Pocus, and our witch hats started levitating magically! 🧙

08/20/2026

Have you voted yet today? 🎅🏼👍🏼

🎄✨ BOERNE MADE THE TOP 25!!! ✨🎄

Y’all!! Boerne is officially a Top 25 finalist for Hallmark’s Merriest Christmas Towns Contest! ❤️💚

And really… are we surprised?! 😂 Between Dickens on Main, the lights, our adorable Main Street, and all the Christmas magic around town, Boerne feels like it was MADE for a Hallmark Christmas movie. 🎅🏻✨

Now we need to VOTE and help Boerne win!

🎄 Vote at HallmarkChannel.com/merriest

Tag your Boerne friends so they can vote too! ❤️

Okay, Boerne moms — tell me: what’s your favorite thing about Christmas in Boerne? 👇🎄

08/17/2026

“At least you’re not one of those people who decorates super early for Halloween”

Me: It’s Augtober, though….

Who can’t wait for our Stranger Things window??? 🙋🏼‍♀️

08/16/2026

Happy Augtober!

Wanna hear something crazy? Our Halloween themed posts aren’t getting nearly as much attention as our Christmas in July themed posts did. 😱 I know Christmas is the most popular, but Halloween is the second most popular holiday.

So, take this as a challenge, my fellow fall fanatics! Like, share, comment! Or else. 😅 I might have to just post Christmas all year long. 😉

08/16/2026

Calling all crooners! Christmas time will be here before we know it!

🎄 Okay Boerne… this is going to be SO FUN. ❤️

We’re bringing a Wassail Walk + Caroling Contest to Downtown Boerne this Christmas season! 🎶☕️✨

📅 Friday, December 4, 2026
⏰ 4–8 PM
📍 Downtown Boerne

Come stroll Main Street, stop into participating shops for hot wassail + holiday treats, enjoy all the Christmas magic downtown, and listen to carolers spreading holiday cheer. 🎄

And YES — we’re looking for caroling groups! Churches, schools, families, friend groups… everyone is welcome. 🎶 Groups can collect donations for a charity they love, and visitors will get to vote for their favorite carolers!

🔔 Bring a bell + basket
🎶 Sing Christmas carols
❤️ Raise money for a charity you love
☕️ Sip wassail + visit local shops
🛍️ Shop local while you stroll
🏆 People’s Choice voting

I already know this is going to feel like one of those sweet, small-town Christmas nights we’ll remember. 🥹🎄

SAVE THE DATE — December 4!

And tell me below 👇 Who would you want to go Wassail Walking with?

Presented by the Boerne Retail & Restaurant Owners Association in partnership with Boerne Love ❤️

08/15/2026

“Nobody wants their house to smell like autumn in the summer 🙄 “

Me: umm… haven’t you heard of Augtober?

Our Cinnamon Cider scents from Aromatique are here and they are ah-mazing!