12/02/2025
It's a new era!
Dearest Friends and Lovers,
Beautiful things are unfolding—W. Collective is evolving, and I couldn’t be more thrilled! Over the past two years, the shop has gone through many changes, inspiring me to pause, reflect, and reconnect with what feels most true and authentic in my life and my work. If you’ve stepped into the shop, you know how deeply I care for this space and everything it represents.
Some of you may also remember that before returning to Vermont from NYC, I created a small but blossoming line of handmade homewares, clothing, and vintage treasures under the name Magnifico. As I dug deeper into the future I envision, I realized something exciting: I’ve grown beyond W. Collective—and that growth is calling me forward.
So what’s next? A new era. A joyful evolution.
I am overjoyed to share that we will be moving ahead under our new name: Magnifico Home & Café Briette! Returning to my namesake brand feels energizing and so right, and I hope you’ll join me in celebrating this vibrant next chapter.
You’ll start to see changes unfold over the next few days and weeks, and I’d love for you to follow along! Our core ethos remains the same—artisan-made, feel-good products rooted in ethical and sustainable production (and yes, natural wines always!). In the café, we’ll continue serving single-origin, fair-trade, locally roasted coffee, scratch-made pastries, and so much more.
Here’s to everything ahead—thank you for being part of this journey!
all the love,
xx Bri
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