06/02/2026
If we want customers to see local flowers differently, we have to show them something different.
One of the biggest opportunities for farmer-florists and floral designers is learning to see local flowers as a medium—not a style.
Local flowers aren't just for garden-inspired arrangements. They can be modern. They can be dramatic. They can be artistic. They can be elegant and luxurious.
The more we challenge ourselves to push beyond the expected, the more we expand what's possible—not just for our own work, but for how customers perceive local flowers.
Every arrangement we create helps shape the story people tell themselves about local flowers.
In this week's video, I take you behind the scenes as I create an arrangement for a client who wanted something refined, elegant, and luxurious—all using local flowers.
My hope is that it encourages growers, farmer-florists, and designers to keep experimenting, keep refining their craft, and keep showing what's possible.
🎥 Watch the video and see the transformation.
And if you know a grower or designer who is helping elevate the perception of local flowers, share this video with them. The more examples we put into the world, the more we expand what people believe local flowers can be.
Hello Flower Friends! I'm Ellen. Sign up for my FREE weekly newslet...
