04/24/2026
Heroes ATX: Fine Denim, Austin Made
Heroes ATX straps are officially available on our website.
These aren’t your average mass-produced accessories. Handcrafted right here in Austin, these straps are built from premium, high-quality denim that offers the perfect balance of durability and a soft, lived-in feel. If you’ve been looking for a strap that ages beautifully and feels broken-in from the first note, this is it.