Rancho Sueño Chainstitch

Rancho Sueño Chainstitch Classic style chainstitch embroidery from Lockhart, Texas.

This weekend the team and I got to stitch at an event with  and  and it got me thinking of this jacket I made a few year...
05/20/2024

This weekend the team and I got to stitch at an event with and and it got me thinking of this jacket I made a few years back. I love these full-circle chainstitch moments that happen from time to time! Thank you to .j.eden for making this happen for us—no one is doing more!

I’m heading to Fort Worth to help celebrate 5 years of  ! Kala and Chance have been a huge inspiration over the years an...
05/03/2024

I’m heading to Fort Worth to help celebrate 5 years of ! Kala and Chance have been a huge inspiration over the years and I can’t wait to head north and stitch for y’all on Saturday!!

I’m still riding high from how amazing participating with  was this year and I’m lucky to have one more incredible event...
03/16/2024

I’m still riding high from how amazing participating with was this year and I’m lucky to have one more incredible event to close out this year’s sxsw season. I’ll be set up for the 25th anniversary of South by San José. Find us at their merch booth! ❤️

For the girl who was the only kid in 6th grade with pictures of Willie Nelson on her binder, being part of  at Willie’s ...
03/06/2024

For the girl who was the only kid in 6th grade with pictures of Willie Nelson on her binder, being part of at Willie’s ranch is a full circle moment. The name of my business comes from an imaginary destination I’d meditate on (meaning “dream ranch”) during an especially hard time in my life. It was the only place I could escape to. The growth of my business since then has enabled me to build a life I could only formerly dream about—and this event is one for the books. See y’all on the 14th ❤️

Artist and fellow business owners—help me out! Over the course of last year I became very much aware of how I never paus...
02/08/2024

Artist and fellow business owners—help me out! Over the course of last year I became very much aware of how I never pause to appreciate or celebrate achievements within my business. I’m always diving head-first into the next project or event, leaving whatever came before it in the dust. Overtime this has led me to feel like dumb luck has gotten me to where I am and not the reality, which is being dedicated to working hard and a deep desire to always be improving. I know I’m not alone in this—what does pausing to appreciate your accomplishments look like for you? Or are you also trying to figure that out?

Shown is a project from early last year that I stitched for the Tecovas commercial campaign created by Preacher ad agency. I marathon stitched for 4 days to create 4 of these shirts. Of course, I only took these 2 quick photos to document it but I’m grateful to have been part of the epic team of people that it took to make this commercial happen. Artwork was created by Preacher and Craig Denham.

In just 3 short weeks,  will be live stitching with the  awards show in Austin, Tex. Come together to celebrate musician...
01/29/2024

In just 3 short weeks, will be live stitching with the awards show in Austin, Tex. Come together to celebrate musicians that honor the tradition of country music while pushing it onward in a thriving music scene. You’re guaranteed to have a helluva great time!

Next Friday I’ll be back in Fort Worth celebrating the  2nd annual  pop up  I’ll be personalizing these amazing  bandana...
01/11/2024

Next Friday I’ll be back in Fort Worth celebrating the 2nd annual pop up I’ll be personalizing these amazing bandanas designed by on a first come, first served basis. I had the best experience last time I set up in Fort Worth and I can’t wait to see y’all again. Big thanks to my friends at Morgan Mercantile and Lone Star Beer for inviting me to be part of this! Also adding to the fun is , bites from and music from and 📸:

A little ode to Jimmy Martin (song written by Penny Jay and Buddy Wilson)
01/04/2024

A little ode to Jimmy Martin (song written by Penny Jay and Buddy Wilson)

Investing in proper branding had been a long time goal of mine and at the end 2023 it all came together!  blew me away w...
01/01/2024

Investing in proper branding had been a long time goal of mine and at the end 2023 it all came together! blew me away with the care and quality of work that he created for me—I cannot recommend him enough. 2023 was my most wild year yet and consisted of the most defeated I’ve ever felt with my business and the most successful. Cheers to all the hope and the possibility that a new year contains! Im ready to go!

It’s that one time a year that my personalized bandanas are on sale! These bandanas are free-hand drawn with my 100 year...
11/28/2023

It’s that one time a year that my personalized bandanas are on sale! These bandanas are free-hand drawn with my 100 year old embroidery machine. All orders will include hand screenprinted packaging and those who get their orders in first will receive a vintage, flocked gift tag for each bandana in their order.

Big thanks to Jared from for creating this flyer for me! He’s one of the best poster artists around. Y’all definitely should check his work out!

The shop is fully stocked with new merch and previously sold out patches! Most items are made entirely in-house but I di...
11/27/2023

The shop is fully stocked with new merch and previously sold out patches! Most items are made entirely in-house but I did include a new shirt designed by because her work is amazing. ❤️

The second half of my week is filled with free, public events for SXSW! I’m currently accepting all well wishes that I’l...
03/13/2023

The second half of my week is filled with free, public events for SXSW! I’m currently accepting all well wishes that I’ll find parking for my South Congress events 🙃
3.16 12-5pm
3.17 12-8pm
3.18 at with 4-8pm
3.19 12-4pm

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Austin, TX
78701

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