Southern Throne Boutique

08/22/2025

We’re hitting the reset button at Southern Throne.
The Royal Reset Sale marks the beginning of a fresh start for our business — and for your closet too.

Everything on the site is $20 & under as we clear space to make way for what’s next. This is your chance to grab timeless favorites before they’re gone.

Shop now at www.southernthrone.com and join us as we step into this new chapter together.

05/25/2025

We are so thankful of the continued support of the Athens community!

Thank you to Athens Main Street for providing us with the continued resources and tools to grow Southern Throne after the storm.

05/09/2025

🎶 Tonight! Merchants Alley Happy Hour 🎶
Presented by Rep. Danny Crawford
Spring tunes sponsored by Window World

🎤 Music starts at 5:30 PM – don’t miss out!
Bring your blue cup from any downtown restaurant and enjoy the vibe.

See you in the Alley!

02/14/2025

We’re missing our Galentines this year, but that doesn’t mean you have to miss out on a deal! While our doors are still closed, you can shop online and treat yourself to 60% OFF all clothing starting tomorrow at 12PM!

Snag your favorite styles before they’re gone! www.southernthrone.com

12/31/2024

We love our friends at Trinity’s. They had some damage associated with the tornado. Check out their website for the cutest giftable items (and snag something for yourself too).

We recently spoke to Amy Higginbotham - owner of Trinity's - and she received the following message from a patron who placed an order from the state of Utah.

"I just wanted to make sure you have some money coming in while you are going through this disaster. Prayers with you and Athens during this time."

You can support Trinity's by shopping on their website at https://trinitysofathens.com/

12/30/2024

Grab a bite on the square for Lunch or Dinner today.

Several of our delicious down athens restaurants are open today and ready to feed you!

Athens Main Street just received word that Lucia's Cocina Mexicana Athens will open for lunch on 12/30/24. You might have to park and walk a block or two, but let's support our open restaurants.
Please Share!

12/30/2024

As we transition to operating out of our warehouse for the next few weeks, we need your help clearing out inventory to make room for our exciting new collections!

Due to the recent tornado, all in-store inventory has been moved to the warehouse and it is jam packed, so now’s your chance to grab incredible deals:

✨ Items starting at just $2✨

🛒 Browse the Warehouse Sale tab on our website and snag these deals before they’re gone!

👉 Shop now: www.southernthrone.com

Thank you for your continued support during this time. 💕

12/29/2024

Statement from Athens Main Street Executive Director Tere Richardson

"On December 28, 2024, our beloved downtown Athens (Alabama) faced a significant challenge as storms swept through our area, leaving a path of damage and uncertainty. The heart of our community—the shops, restaurants, and gathering spaces that bring us together—felt the storm’s impact.

But if there’s one thing I know about downtown Athens, it’s this: we are a resilient community. Time and time again, we have faced adversity and emerged stronger. This moment will be no different.

Downtown Athens has always been more than just buildings; it symbolizes who we are. It’s where we celebrate milestones, create memories, and share our lives. Now, as we begin the process of rebuilding, we need your support.

Here’s how you can help. Many of our businesses are navigating disruptions. Continue to support them in any way you can—shop online, buy gift cards, or share their posts and stories.

The City of Athens asks everyone to stay clear of affected areas as crews continue working diligently on cleanup efforts. Your safety and the efficiency of the cleanup are our top priorities.

We appreciate the outpouring of support and willingness to assist. Public volunteers will be able to contribute to the efforts, and we’ll share more details about how you can help very soon.

Together, we can turn this setback into a story of strength and unity. Downtown Athens will rise again, better and brighter than ever—because that’s what we do. Thank you for your love, resilience, and unwavering commitment to our downtown community."