06/17/2026
Psychology fascinates me. The way our brains, bodies and emotions all work together feels like a magic that is hard to pin down.
One thing I’ve learned in my time in this industry is that flowers do a lot more for our psyche than we give them credit. As a business owner I understand intimately the struggle to balance the budget. Flowers are often an easy one to drop from the budget. The bottom line is king.
However, the magic that makes us human and makes life enjoyable is the stuff that benefits our businesses more than we realize but hard to quantify.
Common thoughts and something we hear a lot are “Flowers just die”. I want to argue that flowers are very necessary. They can be part of the very magic that takes a business to the next level. Past generations understood the importance of flowers but we have lost that a bit. It is my goal to bring the benefits and importance of flowers back into our consciousness for every age, gender and life moment.