VIRTUE

VIRTUE Eclectic boutique in Asheville, NC
Store Hours:
Everyday 11am - 6pm ; Closed Tuesday

Many of you know Dawne from Virtue. She's helped countless customers find outfits for weddings, interviews, celebrations...
06/04/2026

Many of you know Dawne from Virtue. She's helped countless customers find outfits for weddings, interviews, celebrations, and everyday confidence, always with kindness and a smile.

Today, we're asking our community to support her.

Dawne has recently been given notice that her current rental home is being sold and is now searching for safe, affordable housing to stay in Asheville. We're sharing her GoFundMe to help with moving and housing-related expenses, but we're also hoping our community may have housing leads to share.

If you know of an affordable rental, private landlord, guest house, or other housing opportunity, please send us a message. If you're able, please also consider donating or sharing her fundraiser.
Every share, donation, and housing lead makes a difference.

🏡 Housing leads: Comment or DM us
❤️ GoFundMe: https://www.gofundme.com/f/community-support-for-dawnes-housing-needs

Flowy sleeves, fun prints, and all the Asheville vibes ✨🌿This new tie-front top just arrived, and it's one of several un...
06/03/2026

Flowy sleeves, fun prints, and all the Asheville vibes ✨🌿
This new tie-front top just arrived, and it's one of several unique styles currently in-store.

Also, a special shoutout to our model and teammate, Ashley Most! 🎨🤍 Ashley will be showcasing her artwork in the shop during the Downtown Arts District First Friday on June 5. If you've admired her style, wait until you see her art.

Stop by this week to shop the new arrivals and check out Ashley's work!

‼️Attention Locals and Our Loyal Followers‼️Join us Sunday, June 7 for a day of shopping, music, and special savings at ...
06/01/2026

‼️Attention Locals and Our Loyal Followers‼️

Join us Sunday, June 7 for a day of shopping, music, and special savings at Virtue!

🎶 DJ Free Parking will be spinning all the fun tunes from 1–4 PM
🅿️ Free street and meter parking
🛍️ Swipe to see the deal!

Mention this post in-store and receive 25% OFF* Storewide! (Exclusions apply. Final sale. Must mention flyer for the deal.)

Whether you're a downtown regular, a loyal Virtue shopper, or just looking for a fun Sunday outing, we'd love to see you. Grab a friend and make an afternoon of it 🤍

And if you can't make this one, don't worry, this is the first of our monthly summer shopping parties! We'll be hosting a special local-focused event once a month all summer long. ☀️


Picnic plans? We’ve got the dress for that 🐜🍉This red gingham mini is serving sunshine, farmers markets, patio lunches, ...
05/30/2026

Picnic plans? We’ve got the dress for that 🐜🍉

This red gingham mini is serving sunshine, farmers markets, patio lunches, and all the sweet summertime vibes. ☀️🍓

While you're out and about this weekend, make a point to shop local and support the small businesses that make downtown special. Stop by and see us!, We'd love to help you find your next favorite outfit!

Model: .waldenn ,

Come join us during First Friday for Downtown Arts District! We will be hosting caricature artist Sean Smith for live dr...
05/30/2026

Come join us during First Friday for Downtown Arts District! We will be hosting caricature artist Sean Smith for live drawings, and our very own Ashley Most's artwork! (if you've ever seen one of our amazing chalkboards in recent years, it was 'Most' likely Ashley 😉)

👇First Friday Passport Card Adventure! 👇

Get ready for an adventure on First Friday! Grab your Passport Card at any participating DAD location and embark on a fun-filled journey through downtown's creative spaces. Collect stamps along the way for a chance to win an exciting giveaway featuring gift cards to some of your favorite local businesses, get a bonus entry if you collect more than 5 stamps. Explore a fantastic array of arts businesses, each one buzzing with something special.

Whether it’s a captivating new exhibition, local music, hands-on workshops, live demos, or a wine tasting, there’s always something fun waiting at each location. Don’t miss the chance to visit your old favorites and discover new treasures! Join us and make this First Friday unforgettable!

Downtown Art District - First Friday, April - December 5 - 8 PM
www.downtownavlarts.com
IG:

Join us for a Permanent Jewelry Pop-Up with Sparked with Love this Friday May 29th 2 - 5pm. With each purchase of a piec...
05/27/2026

Join us for a Permanent Jewelry Pop-Up with Sparked with Love this Friday May 29th 2 - 5pm. With each purchase of a piece of permanent jewelry, you will get 15% off* one regular priced boutique item in our shop!

(Exclusions apply to Sterling Silver and High End Brands)
with.love

"Nice Pants" 😉
05/25/2026

"Nice Pants" 😉

Memorial Day Weekend at Virtue! 💙 Enjoy your long weekend shopping downtown Asheville and take advantage of our BOGO 25%...
05/22/2026

Memorial Day Weekend at Virtue! 💙 Enjoy your long weekend shopping downtown Asheville and take advantage of our BOGO 25% off* regular priced clothing sale along with an extra 15% off Clearance!
(*All sales final. Marilu excluded from all sales.)
Sale runs Friday, May 22 – Monday, May 25.
PLUS! on Saturday, May 23, local artist Sean Smith will be popping up in-store drawing custom caricatures while you shop! 🖊️ Stop by, shop the sale, and leave with a one-of-a-kind keepsake.

A long weekend calls for a little wardrobe refresh 🥰Our Memorial Day Weekend Sale is happening in store now!• BOGO 25% o...
05/22/2026

A long weekend calls for a little wardrobe refresh 🥰

Our Memorial Day Weekend Sale is happening in store now!
• BOGO 25% off regular priced clothing
• Extra 15% off clearance

Now through Monday, May 25 at Virtue. Stop by and shop with us in downtown Asheville 🤍 (*All sales final. Marilu excluded from all sales.)

Address

58 N Lexington Avenue
Asheville, NC
28801

Opening Hours

Monday 12pm - 6pm
Tuesday 12pm - 6pm
Wednesday 12pm - 6pm
Thursday 12pm - 6pm
Friday 11am - 6pm
Saturday 11am - 7pm
Sunday 11am - 6pm

Telephone

+18282544200

Website

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