Southern General

Southern General A store for the stylish man. Men’s casual clothing, grooming, EDC, leather, craft beer, & wine.
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Caught this last night while I was outside telling Duke goodnight.I've been doing this since I was little...making the r...
06/02/2026

Caught this last night while I was outside telling Duke goodnight.

I've been doing this since I was little...making the rounds to tell every pup in my care, inside or out, goodnight before I head in. Didn't matter then and doesn't matter now whether they understood a word of it. You go out, you say your piece, you scratch an ear or two, and you come back inside feeling like the day got closed out proper.

Duke held up his end of the ritual same as always. And the sky decided to put on a little show while we were at it.

Some habits you don't outgrow. This is one of my favorites.

Three bottles. One thousand years of patience.There's a word on these labels that gets thrown around loosely these days,...
06/01/2026

Three bottles. One thousand years of patience.

There's a word on these labels that gets thrown around loosely these days, so let's set the record straight. Trappist isn't a style. It isn't a marketing flourish. It's a designation earned, not claimed.

To carry the Authentic Trappist Product seal, a beer has to clear three bars.

It must be brewed inside the walls of a Trappist monastery.

It must be made under the supervision of the monks themselves, or by their direction.

And the proceeds...after the abbey keeps the lights on...go to charity and good works, not to shareholders or some distant beverage conglomerate.

Jesus would approve.

There's no profit motive in the way you and I understand profit. The brewing exists to sustain the monastery and its mission. The beer is almost a byproduct of a quieter purpose.

That's why there are only a handful of true Trappist breweries in the entire world. These are monks who took vows of stability and silence, who rise before dawn to pray, and who somewhere between the prayers and the chores produce some of the most revered ale on earth.

The recipes have been refined across generations of men who were in no particular hurry. You can taste that. There's a depth to a real Trappist beer that you don't get from anything brewed on a deadline.

So when you pour one of these, you're not just drinking a Belgian ale. You're drinking centuries of devotion, restraint, and craft...bottled by people who'd be perfectly content if you never knew their names.

Worth slowing down for. 🍺

Available now at Southern General.

We are brining back pizza every Saturday for the Summer!Saturdays you can enjoy Hot Honey Pepperoni pizzas from 11am unt...
06/01/2026

We are brining back pizza every Saturday for the Summer!
Saturdays you can enjoy Hot Honey Pepperoni pizzas from 11am until 7pm at Southern General! 🍕

Have a great Monday and stop by the shop today from 10-6 and grab a Peach Dole Whip! 🍑

A fabulous way to kick off the new week is with a little gratitude.Tell me something great that happened this past week!...
05/31/2026

A fabulous way to kick off the new week is with a little gratitude.

Tell me something great that happened this past week! 🤩

Such a great day at Southern General yesterday.  Didn't have room for all the pics in the grid. 😩Thanks for making South...
05/31/2026

Such a great day at Southern General yesterday. Didn't have room for all the pics in the grid. 😩

Thanks for making Southern General not a place, but a community! ❤️

Let's start the week over today! Open 1-4pm Sunday!

They’ve landed. Zero Foxtrot Silkies are in stock at Southern General. You might know these by their other name: Ranger ...
05/30/2026

They’ve landed.
Zero Foxtrot Silkies are in stock at Southern General.

You might know these by their other name: Ranger panties. And yes...that nickname is earned. These trace back to the 1970s, when they were standard-issue PT shorts for the Army Rangers. The design hasn’t needed much updating since, because they got it right the first time.

A 2-inch inseam, wide leg openings, and a snag-resistant nylon tricot that’s so smooth and light it earned them the other nickname they’re known by... “silkies.”

There’s a built-in brief liner and a little interior pocket sized for a key or an ID.

That’s it. No frills.

Just maximum airflow and an unrestricted range of motion for when you’re actually moving. Rangers ran in these. So did a few generations of soldiers after them. These days you’ll find them on veterans, CrossFit folks, the rucking crowd, and honestly anybody who’s tried a pair and refused to go back. Zero Foxtrot took that heritage and ran with it (pun intended).

If tou wear them in most places outside of running you'll earn you a second look. 🫣

Whether you earned your tab or you just appreciate where they came from, come grab a pair. Sizes are moving.

BTW... big guy here wears them are PJ shorts and although the requests have been pouring in, I will not be modeling them. 🤢

Southern General. 101 N Main Street.

Zoom in and get rest. Going to be a busy day!See you Saturday.
05/29/2026

Zoom in and get rest.
Going to be a busy day!
See you Saturday.

New shipment of Zero Foxtrot in the house!Open Friday til 6pm!Saturday 9am-8pmSunday 1-4pm.
05/29/2026

New shipment of Zero Foxtrot in the house!
Open Friday til 6pm!
Saturday 9am-8pm
Sunday 1-4pm.

05/29/2026
I love simple ingredients. Here we go...Sparkling WaterRosé Natural Fruit FlavorsThat's it.Sounds like the perfect pools...
05/26/2026

I love simple ingredients.

Here we go...

Sparkling Water
Rosé
Natural Fruit Flavors

That's it.
Sounds like the perfect poolside refresher.
Summer is officially almost a month away, but don't tell us because we are celebrating early!

Stop in and grab a pack... on the shelf and singles in the fridge.

Address

101 N. Main Street
Arab, AL
35016

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 8pm
Saturday 9am - 8pm
Sunday 1pm - 5pm

Telephone

+12565861818

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