01/05/2024
Announcement: If you follow , youâll already know this, but Elle and I are turning Love, Elle into an affordable jewelry brand! Itâs been something weâve been thinking about for a while, but we finally decided to pull the trigger. Having a clothing boutique was fun. You guys were so supportive of us and we genuinely appreciate you. But it wasnât something we were passionate about. Personally, every time I worked at the boutique, I would always think about how Iâd rather be at A&A, designing jewelry. I taught Elle how to design, illustrate and paint jewelry, just so she would learn another skill, and she ended up falling in love with it. We would sit for HOURS painting jewelry together, so it just makes sense to shift this business into a jewelry brand. A&A is a luxury brand, with pieces handcrafted in precious metals in our studio. So, we wanted to bring a more affordable alternative to our designs, making them in gold filled or gold vermeil instead. Weâll offer essential pieces, as well as collections weâll launch, and we want to offer what weâll call a Charm Bar, where you can customize your own necklace. We also changed our branding a bit by turning it pink, since itâs Elleâs favorite color. We plan to open an all pink colored shop as well. Weâre currently working on manufacturing our pieces as well as designing more, so weâll post updates as we go, and a launch date when we have one. Thanks for following along! đđ
