Mepps

06/05/2026

The legendary Mepps spinner was invented in 1938 by French engineer André Meulnart, but it didn’t become a household name in American tackle boxes until 1951.

That’s when Wisconsin tackle shop owner Todd Sheldon tied one on while fishing the Wolf River after a slow day on the water. Within two hours, he landed four trout weighing over 12 pounds total.

That one trip changed fishing history.

Todd began importing Mepps to the U.S., and by 1956 he founded Sheldons’, Inc. in Antigo, Wisconsin. By 1960, Mepps spinner sales had topped half a million, eventually becoming one of the most iconic inline spinners ever made.

Still family-owned today, Mepps remains one of the few legendary lure companies that has stayed true to its roots.

05/30/2026

05/16/2026

Steve Heiting’s top four musky baits to fish during Memorial Day Weekend.

Lesson #1: Don’t forget your Mepps!
Lesson #2: SHARPEN THOSE HOOKS!
Lesson #3: SMILE! Because it’s musky fishing season again!

05/09/2026

Speeding up, slowing down or changing directions are all subtle changes that can be made when fishing your Mepps Spinner. Very effective on a finicky fish like a musky, but this technique can be applied to any fish you target.

04/22/2026

If the turkeys won’t cooperate, the Mepps Aglia Long will! Normally Mepps Musky Expert, Steve Heiting would be tying on a Giant Killer to chase down some musky, but before musky season begins, the smaller Aglia Long gets tied on for some trout fishing!

04/22/2026

Just so you know, between Bonnie and Kim, you are looking at ALMOST 100 YEARS of expertise assembling Mepps lures. Rumor has it, they started working here as soon as they could walk. We are extremely lucky to have them back as part time experts after retiring from their full time expert roles. Fair to say the whole Assembly team is working hard to get all anglers ready for the 2026 fishing season. The “Shep” forecast says the bite will be hot🔥(as usual) this year!

04/12/2026

Check out our 15% Off Mepps Aglia Sale!

04/11/2026

Steve Heiting’s Musky Tips
Post Spawn Musky Spots PART 2

More great musky fishing tips about post spawn musky spots from Mepps Pro-Staffer, Steve Heiting.

04/11/2026

Steve Heiting’s Musky Tips
Post Spawn Musky Spots PART 1

Featuring educational tips and tricks from Freshwater Fishing Hall of Fame Member, Steve Heiting. Musky season is fast approaching in the Upper Midwest!

04/08/2026

Celebrating 65 years of fishing with the Mepps Musky Killer this year. Time sure flies by when you’re having so much fun hooking into a musky!

MEPPS' MUSKY KILLER IS 65!— Mepps' famed Musky Killer was introduced to the fishing public in this ad back in 1961. The original Musky Killer weighed a half-ounce and was available in three blade colors and three tail colors. Today, the Musky Killer weighs 3/4-ounce in the single version, and 1-1/3 ounces in the Tandem version, with a crazy number of colors for both blades and tails. Magnum single and tandem models are also offered.