HB’s Custom Lures

HB’s Custom Lures “Just Catch Fish”
Hunter Boyd - Union County CEO

Introducing the next best thing in your boat, HB’s Custom Rods! Available in many sizes, styles, and colors, I hand-make...
02/01/2025

Introducing the next best thing in your boat, HB’s Custom Rods! Available in many sizes, styles, and colors, I hand-make every pole to be exactly how you envision it.

The first collection is a sleek, all black look. I have a few 7’0” Medium Heavy, Moderate Fast Action casting rods available today in this style. These poles feature a graphite blank that is super sensitive and strong. These blanks are also well known for being light as a feather, weighing only 1 oz. Paired with premium EVA foam grips, these are sure to be the lightest, most comfortable poles in your rod box. This allows you to fish longer, with less fatigue.

An oversized hook keeper will hold your bait solid on the rod in storage or on the front deck. You’ll never have to worry about lures coming unhooked from the rod and causing massive tangles. This will save you a lot of time and make fishing easier in the long run.

Moving up to the guides, increased sensitivity and excellent line tracking come from the Titanium Oxide design on these elite series guides. Titanium Oxide is thinner and stronger than traditional guides, making them ultra sensitive and durable. They are also extremely lightweight.

One key feature about HB’s Custom Rods that differs from factory rods is the spine. Each rod blank has a spine that the pole naturally bends to. Most factory poles are built on the blank's straightest axis, which is not always on the spine. This means that if the rod is built off-spine, it will naturally want to twist in your hand to find the spine when you set the hook. This hurts overall hook-up ratio and makes the fishing day more tiring as your hands are subconsciously fighting the constant twist of the pole. HB’s Custom Rods are built on the spine every time, allowing for better hook ups and less fatigue at the end of the day.

This whole adventure has been a big science experiment for me and has been in the works for almost two years. I have come a very long way from the original prototypes and I feel very confident that this product will be the best on the market. I spared no expense on these. Every component is top notch and each piece compliments the others to create a system that works together to provide a quality tool to enhance your fishing experience. I am taking orders now so message me to get the process started and level up your fishing apparatus!

HB’s Custom Lures getting bit on a tough summer day
08/03/2022

HB’s Custom Lures getting bit on a tough summer day

It’s National Go Fishing Day and with Fathers Day tomorrow, the only way to celebrate these holidays is with some new lu...
06/18/2022

It’s National Go Fishing Day and with Fathers Day tomorrow, the only way to celebrate these holidays is with some new lures! hbscustomlures.com or send me a message!

06/12/2022

Thank you to everyone that made it out today! I am thrilled with the turnout that we had! It was great to get to meet a lot of new friends and see some old ones!

We are set up at the Annabelle Festival! Matthew Wright was the first customer of the day and loves his new HB’s Custom ...
06/11/2022

We are set up at the Annabelle Festival! Matthew Wright was the first customer of the day and loves his new HB’s Custom Lures Brush Jig! With Father’s Day right around the corner and fishing season in full swing, come on out and get your dad some new fishing gear! We’re here all day!

Be on the lookout for the HB’s Custom Lures and Midwest Mafia booths tomorrow at the Annabelle Festival! We will be set ...
06/10/2022

Be on the lookout for the HB’s Custom Lures and Midwest Mafia booths tomorrow at the Annabelle Festival! We will be set up on West Davie Street, in front of Anna-Jonesboro National Bank, from 3-9! Tons of great outdoor apparel and fishing lures will be available! Come and see us!

I got the HB’s Custom Lures Pro Staff out on the lake today for a little 2 boat fish off. My boat found success on the H...
05/31/2022

I got the HB’s Custom Lures Pro Staff out on the lake today for a little 2 boat fish off. My boat found success on the HB’s Custom Lures Wobble Jig in the fan favorite “Mirror Blue” color. We caught these two which accumulated to almost 8 pounds. Matthew Wright and Luke Lasley took the win with 4 fish for 9 pounds. The fishing was tough but all in all it was a great day on the water!

Check the Wobble Jigs out at https://hbscustomlures.company.site/HBs-Custom-Lures-Wobble-Jig-p437595261

Introducing the BRAND NEW HB’s Custom Lures “HB’s Tackle Box”! Do you want incredible looking, handmade, custom lures bu...
05/26/2022

Introducing the BRAND NEW HB’s Custom Lures “HB’s Tackle Box”! Do you want incredible looking, handmade, custom lures but aren’t sure which ones to choose? Let me help you! This is not your average combination of baits. This box holds 5 HB’s Custom Lures of my choosing, at a guaranteed over $30 value! And, at just $25, you can’t beat it! I have limited quantities and they will sell fast! Message me NOW to purchase!

My view from my office this morning. It’s little things like this that make me love my job! Although not many fish were ...
05/16/2022

My view from my office this morning. It’s little things like this that make me love my job! Although not many fish were caught, you can’t beat a good sunrise and listening to the turkeys gobble!

05/15/2022
Super excited to announce that I am partnering with Midwest Mafia! All of my lures are now available at midwestmafiaco.c...
05/15/2022

Super excited to announce that I am partnering with Midwest Mafia! All of my lures are now available at midwestmafiaco.com!

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Anna, IL

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