Lil Lure Legend

04/28/2026

Lil Lure Legend CEO Easton is turning 11 and celebrating in the best way possible - by reeling in a fantastic catch at his favorite fishing spot! As fishing season kicks off in central Iowa, we're excited to unveil new soft baits and make this year's fishing adventures truly unforgettable! Happy Birthday Easton!

01/24/2026

🚨 HEY EVERYONE! EASTON CHECKING IN! 🚨

The first half of winter in North Central Iowa has been ABSOLUTELY BRUTAL 🥶❄️

We’re talking record snow, blizzards, screaming winds, and Arctic temps WAYYYY below zero… But did that stop Lil Lure Legend’s CEO, Easton? 👀❌ NOPE.

This kid bundled up, braved the below-zero madness, and still got out there to land some NICE crappies through the ICE! 🎣🥶🔥

Winter isn’t done yet (currently rocking -30° wind chills 😳), but don’t worry—spring is right around the corner 🌞🌊

That means we’ll be back on open water soon, promoting our LEGENDARY soft baits, and bringing you along as we continue building a KID-RUN soft bait company 💪🐟

11/05/2025

The clocks have fallen back, the leaves are changing, and the fields are finally bare. With Mother Nature already hinting at winter and temps dropping into the teens this weekend, most folks are packing up the fishing gear for the season…

But not Lil Lure Legend's Easton! ❄️🎣

He convinced Dad to squeeze in one last outing before the cold really hits. When you love the outdoors, there's no “off-season!”

09/13/2025

🎣 Not every day’s a trophy bass day, folks… but hey, a carp on the line still puts up one heck of a tug-of-war! 💪🐟

Sure, it might not be wall-hanger material, but when that rod bends and drag starts screaming, it beats the dreaded walk-of-shame back to the truck after getting skunked. 🚫🐟➡️🚗

09/11/2025

While the days are getting shorter and cooler in North Central Iowa things are definitely heating up at Lil Lure Legend 🎣🎣🔥🔥

09/10/2025

🚨 Breaking News! 🚨
A HUGE 25-pound bass tried to kick down our shop door today… okay fine, no fishing tales here.... it was actually just FedEx with some exciting packages. 🐟📦

Inside? Our new unofficial prototype product labels and packaging! 🎉
We’ve been mixing colors like mad scientists 🎨🧪 and “field-testing” them on the water (which is just a fancy way of saying fishing with excuses).

Next up: perfecting those legendary combos, mass production, and sending samples out before winter ice traps us indoors.

Stay tuned — the lures are getting as legendary as the fishing stories. 😉

Also shoutout to our friends @ LureWorks who is our official Lil Lure Legend Supplier. Weather you're just a DIY angler wanting to pour your own baits or ready to take over the wholesale soft-bait industry LureWorks can get you taken care of!! Spike-It Outdoors

09/03/2025

09/02/2025

🌡️ Temps may be dropping fast in North Central Iowa, but Lil Lure Legend isn’t slowing down!
🎣 CEO Easton is determined to get these new prototypes in the water before winter locks things up!

08/30/2025

Saturday night vibes 🎣✨ Working on our 2nd product label—this one designed with our female anglers in mind. Big things coming from Lil Lure Legend! 🐟🔥

08/30/2025

🔥 Friday night in Lil Lure Legend Land?
While others are out, we’re in the lab…
🎨 Designing labels.
💡 Building the brand.
🐟 Crafting the next big catch.
Because legends don’t clock out. 💪