The Slow Era

The Slow Era Where vintage fashion and slow-made craftsmanship are lovingly curated.

We feature the collections of six vintage curators, in addition to upcycled and handmade clothing, jewelry, and home decor created by skilled local and national artists.

I was recently a guest on , episode 260: “Your Beliefs are your Superpower,” where Amanda and I discuss AI, building a...
06/07/2026

I was recently a guest on , episode 260: “Your Beliefs are your Superpower,” where Amanda and I discuss AI, building a business around your values, how having a brand manifesto (or personal manifesto) acts as a guideline for making decisions based on those values, and how I regularly have conversations with customers about sustainability and slow fashion.

Most often, these conversations begin with the phrase, “They just don’t make things like they used to,” when a customer delights in the quality or unique details of something in the store. Other times, people simply ask me about slow fashion and that’s exactly what happened just days after the episode aired!

It nearly sounds fake, but genuinely happened this way. One of my Summer interns stopped by on her day off with a friend. After introducing us, her friend asked me, “Hey, Belimar tells me you focus on slow fashion. Can you tell me more about it and do you have any tips for living more sustainably?” These slides include many of my responses and more!

Mostly ‘70s pieces going up online this week❤️‍🔥 Keep an eye on our stories for direct links or let us know if you want ...
06/03/2026

Mostly ‘70s pieces going up online this week❤️‍🔥 Keep an eye on our stories for direct links or let us know if you want to be notified once something’s up! Store pick-up or shipping is always available at checkout💕

You can now shop with us six days a week! Now open on Tuesdays 11-6 💞
05/29/2026

You can now shop with us six days a week! Now open on Tuesdays 11-6 💞

Introducing Paige & Belimar, our Summer interns from ISU’s fashion program! I’m so thrilled to have them at The Slow Era...
05/25/2026

Introducing Paige & Belimar, our Summer interns from ISU’s fashion program! I’m so thrilled to have them at The Slow Era this Summer! Come chitchat with us as you peruse the shop for your next gem💖

Here are a few stunners from our Vintage Store Day collection going up on the website over the next few days! Otherwise,...
05/21/2026

Here are a few stunners from our Vintage Store Day collection going up on the website over the next few days! Otherwise, we just got A TON of new inventory we’re focusing on cleaning and getting out before the weekend.

As far as these pieces go, keep an eye on our stories for direct links or let us know if you want to be notified when something is up! Shipping and store pick-up are always available at checkout💖

Now available! Our artist collab with Things we love about this collection as an eco-conscious store with sustainabilit...
05/14/2026

Now available! Our artist collab with

Things we love about this collection as an eco-conscious store with sustainability at the core of what we do:
🐍Each item is upcycled on vintage garments while also utilizing vintage textiles to create the critters
🐍Fashion that educates: each garment includes a hang tag explaining the critter depicted on it
🐍While all of our handmade and upcycled clothing is sustainably-made, these specifically feel like a celebration of nature and our planet that we’re actively trying to protect
🐍Each garment is one-of-a-kind, ensuring you have something special and unique that no one else has

Available in-store and online at
theslowera.com/product-tag/katchercreations/
Store pick-up or shipping available at checkout on the site!

A little sneak peek of some of the pieces included in our curated collection for 👀These, along with other gems, will be...
05/11/2026

A little sneak peek of some of the pieces included in our curated collection for 👀

These, along with other gems, will be released on Saturday’s big day! ☀️
Stop by The Slow Era (130 Main St, Ames, IA) on May 16th, from 10:00 AM - 2:00 PM to enjoy an in-store pop-up with and tunes by

We’re also bringing back the chocolate deals y’all loved from our anniversary party! When you enter, you’ll pick from a variety of chocolates with a unique deal on the bottom of each one! We’ll also have a photo backdrop for Polaroids with your pals for $5!

You won’t want to miss this fun day to celebrate specialty vintage stores nationwide, that we put so much work and love into year-round💞

Thank you for these beautiful photos 😍

The 2nd Annual is just around the corner and we have so many exciting things in store at The Slow Era! We’ll have popp...
05/10/2026

The 2nd Annual is just around the corner and we have so many exciting things in store at The Slow Era! We’ll have popping up for the day with on music! and I have been curating some knock-out pieces for our VSD collection release! And who doesn’t want a cute Polaroid with their friends? Stop by during the Ames Farmer’s Market or while you’re perusing all the great shops has to offer. See ya Soon💗💗

Thank you for the poster .snider.art

There is no other mom like your’s! So why get her something everyone else has? We have a variety of gift options from in...
05/08/2026

There is no other mom like your’s! So why get her something everyone else has? We have a variety of gift options from independent artists—ceramics, fragrance, self-care, original art, handmade jewelry—to vintage scarves, bags, and more that are just as unique as her! It’s giving thoughtful, sustainable, and supporting small businesses. What could be better for someone who cares so much? Stop by for your last minute gift! We’re open today (Friday) until 6:00 pm and tomorrow 9:00-6:00 including during the Downtown Ames Farmer’s Market💕🌷☀️

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Ames, IA

Opening Hours

Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 4pm

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