10/31/2022
My Nightmare on Chicago Street has officially come to an end. While not the most difficult thing I’ve ever lived through, it’s up there. It’s not been pretty the last few weeks (as I prefer things,) but it’s been REAL. After graduating with my MBA from the “business-school-of-hard-knocks,” I am so fortunate and grateful that my other company, Cook's Ice Cream, grew during the pandemic. I consider the closure of this store, not a failure, but a necessary ending in attempts to “simplify to multiply” for future growth during these post-pandemic, unprecedented times. Plus, I’m tired. And a bit traumatized…and I miss my family, friends, and kids that have all been a bit neglected over the last couple of years. I’ll never forget my wonderful customers at Cook’s Sweet Boutique and all the amazing staff and community members in the City of Elgin, Illinois - and in the Downtown Neighborhood Association. I’ve met so many families and friends, made memories that I will never forget, and fostered relationships that I hope will continue for many years to come. I have learned so many lessons and have grown so much, both personally and professionally. While this is stressful, emotional, exciting, exhausting, and scary, I have ALL the right people in my corner for the future. I hope to help other entrepreneurs in pursuit of their dreams, as I share what I have learned through my experiences. This isn’t sad. It’s not “goodbye” forever. It’s “see you next ice cream season!” And I have so much to do to come back stronger than ever! Thank you to everyone who came through this weekend. We had a bit of a snafu with some construction at the new place, so I wasn’t able to be there in person as I had intended, so I am sorry to have missed you. But I so appreciate the cookies, flowers, cards and visits from our patrons—all the LOVE. I am truly humbled! Thank you, Elgin! ❤️