19/03/2021
As a proud South Asian-American growing up in the US, I seldom saw anyone that looked like me as I perused the makeup aisles of my local drugstore or beauty retailer. When I started high school and was so excited to finally get my first foundation, I had to resort to mixing two colors to find my perfect match. Now, though, it's easier than ever to get my hands on the South Asian beauty brands that prioritize inclusive shade ranges and skin-care that really works for complexions of color.
These brands represent and celebrate the beauty of skin of color, and target many of the unique skin concerns that come along with having a darker complexion. With so many of the wellness traditions that we know, love, and integrate into our daily routines rooted in South Asian culture—like the turmeric, golden milk latte that you started your day with and the coconut oil that you massage into your scalp before bed for thicker hair—it only makes sense that many of the best beauty products out there share the same roots. Scroll down to check out six products from South Asian-run beauty brands that should be on your radar now and always.
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So many of the wellness practices we love have South Asian roots. Check out these 6 South Asian beauty brands to add to your collection.
