Our Story
Guzella has established in 1974, as one of the small boutiques in Anatolia. With the experience we have gained during these almost 50 years of adventure, we became who we are now. Our story pictures the growth of a small Anatolian boutique into a globally successful niche company. Guzella is part of the GPR Group. Since the 1980s, we manufactured our own fashion collection under the lab
el of Guzella. In that days, we were producing all women’s clothing items such as tops, bottoms, and outwears. After 30 years in women's clothing, we have decided to focus on a more niche market. Today, Guzella is a clothing company that specializes in high-quality skirts and trousers for all women around the world. While we keep going on our way, we always have a vision that emphasizes quality and trustfulness in every step we take. Our total quality management perspective made us better every single day than yesterday. We believe that our success comes from changing as the world changes while keeping our passion and vision constant as they are in the early days. Our headquarter is in Istanbul. We have 3 subsidiaries in Russia, the USA, and Uk. We also made an effort to digitize all business processes. We have developed a mobile application besides our website. In addition to our current business-to-business work model, we just started to build our presence in the retail market. We developed a little more each year, and we grew continuously. We use our unique perspective and passion for design our products too, as every other part of the process. We design, develop and manufacture more than 1000 different models every year. When we design, we take our inspiration from real stories of women from across the world. We found every one of our customer's magical aspects and valued differences as they deserve. With the inspiration we get from them, we design and produce clothes that are comfortable, chic, allowing women to carry out their daily routine with confidence and ease. We aim to create timeless, classic pieces by keeping quality and fit at the forefront of our minds. Thanks to that passion carry us today, we’ve been reaching more than 100 countries across the globe. And we always keep going for more.