FeedArmy

FeedArmy To be continued.

How to Optimize Your Product Feed for Google AI Overviews: 8 Attributes That Actually MatterGoogle's AI surfaces are cha...
24/05/2026

How to Optimize Your Product Feed for Google AI Overviews: 8 Attributes That Actually Matter

Google's AI surfaces are changing how shoppers find products. AI Overviews and AI Mode in Google Search are no longer future features. They are live, in use, and pull product data directly from your feed to generate answers for shoppers. If your feed is incomplete or poorly structured, your products will not show up in those answers. Your competitors' will....

Google’s AI surfaces are changing how shoppers find products. AI Overviews and AI Mode in Google Search are no longer future features. They are live, in use, and pull product data directly fr…

Google Vehicle Ads Just Got Way Bigger. ATVs, UTVs, RVs & Non-Motorized Trailers Are InMay 2026, and this one's for a pa...
14/05/2026

Google Vehicle Ads Just Got Way Bigger. ATVs, UTVs, RVs & Non-Motorized Trailers Are In

May 2026, and this one's for a part of the market that's been waiting a long time. If you sell ATVs, UTVs, RVs, travel trailers, or campers in the US, Google just opened the door to one of the most powerful lower-funnel ad formats on the platform. Vehicle Ads are expanding, and it's a big deal. What's Actually Changing Starting this month, Vehicle Ads in the United States now support:...

May 2026, and this one’s for a part of the market that’s been waiting a long time. If you sell ATVs, UTVs, RVs, travel trailers, or campers in the US, Google just opened the door to one…

Google Updated Product Landing Page Requirements, Here’s What ChangedA few weeks ago, I covered the product landing page...
07/05/2026

Google Updated Product Landing Page Requirements, Here’s What Changed

A few weeks ago, I covered the product landing page requirements from Google and mentioned that a grayed-out button for out-of-stock products was required. Well, Google has updated those requirements, and it's actually a positive change for merchants. A community member on LinkedIn flagged this and asked whether the grayed-out button would remain a strict requirement. At the time, I said Google wouldn't likely change it....

A few weeks ago, I covered the product landing page requirements from Google and mentioned that a grayed-out button for out-of-stock products was required. Well, Google has updated those requiremen…

How to Delete a Manually Added Product in Google Merchant CenterHow to Delete a Manually Added Product in Google Merchan...
06/05/2026

How to Delete a Manually Added Product in Google Merchant Center

How to Delete a Manually Added Product in Google Merchant Center If you've been trying to delete a manually added product in Google Merchant Center and can't find the option, you're not alone. This is something I get asked about a lot, so I wanted to write it up quickly to save you the frustration. The Old Way (That No Longer Works)...

How to Delete a Manually Added Product in Google Merchant Center If you’ve been trying to delete a manually added product in Google Merchant Center and can’t find the option, you’…

Google Merchant Center: The Pickup Cost Attribute ExplainedIf you are running local listings in Google Merchant Center a...
30/04/2026

Google Merchant Center: The Pickup Cost Attribute Explained

If you are running local listings in Google Merchant Center and operate in the UK, the EU, or any EFTA country, this is something you need to know. Google has introduced a new attribute for your primary feed called the pickup cost . In this article, I will walk you through what it is, how to set it up correctly, and what to watch out for....

If you are running local listings in Google Merchant Center and operate in the UK, the EU, or any EFTA country, this is something you need to know. Google has introduced a new attribute for your pr…

Google Shopping, New Minimum Order Value Attribute Required from September 2026If you're running Google Shopping campaig...
30/04/2026

Google Shopping, New Minimum Order Value Attribute Required from September 2026

If you're running Google Shopping campaigns and your store has a minimum order value, this one is important. Starting 30th September 2026, Google Merchant Center will require merchants selling in the EU, UK, and Switzerland to declare their minimum order value as a product attribute. Here's everything you need to know and how to get it set up. What Is the Minimum Order Value Attribute?...

If you’re running Google Shopping campaigns and your store has a minimum order value, this one is important. Starting 30th September 2026, Google Merchant Center will require merchants sellin…

Google’s New 2026 Merchant Center Attributes. What’s Changing and Why You Should Already Know About ThisIf you've been f...
15/04/2026

Google’s New 2026 Merchant Center Attributes. What’s Changing and Why You Should Already Know About This

If you've been following my content here on FeedArmy, a lot of what I'm about to cover will sound very familiar, because I've already talked about most of it. That's not me being smug; that's the whole point. The merchants who watch this space closely are already prepared, while everyone else is just now scrambling to catch up. Google has officially released its updated attribute list for 2026, outlining what's new, what's changing, and when it takes effect....

If you’ve been following my content here on FeedArmy, a lot of what I’m about to cover will sound very familiar, because I’ve already talked about most of it. That’s not me …

Google Merchant Center Just Updated the Product ID Policy. Here’s What It Actually MeansIf you've been using Google Merc...
08/04/2026

Google Merchant Center Just Updated the Product ID Policy. Here’s What It Actually Means

If you've been using Google Merchant Center for a while, you've probably learned to pay close attention whenever Google quietly pushes out a policy update. Most of the time, these updates don't come with any announcement, no email, no banner. They just show up in the documentation, and it's up to you to figure out what changed and why. That's exactly what happened recently with the product ID attribute....

If you’ve been using Google Merchant Center for a while, you’ve probably learned to pay close attention whenever Google quietly pushes out a policy update. Most of the time, these updat…

How to Fix “Product Page Unavailable” in Google Merchant CenterIf you've logged into Google Merchant Center recently and...
21/03/2026

How to Fix “Product Page Unavailable” in Google Merchant Center

If you've logged into Google Merchant Center recently and noticed a chunk of your products flagged with a "Product Page Unavailable" error, don't panic. I've seen this come up a lot with our clients at FeedArmy, and nine times out of ten, it has nothing to do with your website. Let me walk you through exactly what's going on and how to fix it....

If you’ve logged into Google Merchant Center recently and noticed a chunk of your products flagged with a “Product Page Unavailable” error, don’t panic. I’ve seen this…

Out-of-Stock Products Must Now Have a Disabled Buy Button For Google ShoppingHey everyone, it's Emmanuel here from FeedA...
19/03/2026

Out-of-Stock Products Must Now Have a Disabled Buy Button For Google Shopping

Hey everyone, it's Emmanuel here from FeedArmy, and I want to talk about a new Google Merchant Center policy update that just dropped, and it's a big deal for pretty much every online store out there. The update is around product landing page requirements, specifically for out-of-stock items. I'd encourage you to navigate to the policy page yourself to confirm, but let me break it down for you here because there are a few important nuances you need to be aware of....

Hey everyone, it’s Emmanuel here from FeedArmy, and I want to talk about a new Google Merchant Center policy update that just dropped, and it’s a big deal for pretty much every online s…

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