01/04/2026
Hello friends! Big news.
It’s been a long time coming, but we’ve finally decided on something we’ve been thinking about for years.
For a while now, we’ve been feeling a bit out of place. Like we just don’t quite fit in.
All the “stoked” this, “good vibes” that. Gnarly coffees, savage flavors.
It’s just been kind of… a lot - you know?
So we’ve decided to lean into what we’ve learned here in Sweden and gently place our overly friendly, vibrant California style to the side.
We’re going lagom.
From now on, we are rebranding as Low-Key Coffee Roasters.
No more excitement. No more strong opinions. We’ll simply lean back, wait for you to tell us how you feel, and meet you exactly there.
We hope that’s okay with you - and please don’t think we’re trying to be anything more than unremarkable.
We think the coffee is pretty okay. And that’s good enough for us.
