10/03/2019
When most people think about starting an ecommerce business, they have a vision of selling some amazing product that will enable them the freedom to work on something they truly enjoy. But despite early enthusiasm, sometimes they end up not taking action.
So what happens to these people?
They don’t have any idea of what to sell
Worrying about failing prevents them from starting
They have an idea but are not sure what to do next
How did you determine people wanted to buy your product?
Simple. I validated the idea by asking people to buy before I started making them. Pre-sales is a powerful strategy that helps you ensure there's real demand for your product and minimizes financial risk. Also, I had faith in my product's ability to help people with their posture because I was the first client (which sounds very Hair Club for Men, but it's true).
Too many people spend too many hours scouring Alibaba, doing market research and wondering if people will buy the product they want to sell. Pre-sales helps reduce those assumptions and gets you moving forward faster with your business.
How did you determine your products were a good product to sell?
Once I had the idea in my head I used the advice from the How to Make a $1,000 a Month Business course and validated it by seeing if anyone would be willing to buy my product before I invested any time or money into it. I had 7 people actually Paypal me $30 for a guarantee that I would send them my first shipments OR their money back if I never actually got to production. Up to this point I spent $0.
Pre-sales remove a lot of assumptions and doubt whether people will buy what you are making.
