22/04/2024
One of the most important aspect of branding is your product’s packaging.
It says alot about the brand itself.
Before matikman ng buyer mo yung mismong produkto, you must attract them with your packaging first.
I’ve seen alot of branding mistake by not investing much on the packaging. Tinitipid. Para nga naman mas maging mura yung cost.
But here’s the thing.
If you plan to save on your packaging cost, gagawing cheap, masa-sacrifice naman yung perceived value ng product mo.
For example,
Yung packaging cost mo is ₱2 lang, then SRP mo ₱80.
By investing in good packaging, making it stand-out sa market, pati sa paperbag and ribbons may branding ka, mas mabilis makikilala yung brand mo and at the same time, pwede mo itaas SRP mo.
Example, packing cost is ₱5 (since mas maganda ito at appealing sa tao) , you may now price your product at ₱100.
You spend ₱3 additional, but you earned additional ₱20 sa SRP.
“The packaging is as important as the product itself.”
This is one of the many lessons na ituturo natin sa mga distributors natin.
Kasi aside sa kumita sila, I really wanted to give value that they might use in their business.
Kaya yung iba talaga nag-join for the mentorship eh!
Ito nga pala yung proposed design sa packaging ng Mushy! Kung umabot ka dito sa dulo, type MUSHY!
