15/12/2012
Harajuku Lovers is singer Gwen Stefani's brand of apparel, fashion accessories, and stationery launched in 2005. The concept for Harajuku Lovers revolves around the Shibuya, Tokyo area of Harajuku and the four "Harajuku Girls," Gwen Stefani's Japanese back-up dancers and entourage (Love, Angel, Music, and Baby).Unlike Stefani's other fashion line, L.A.M.B., launched in 2004, which aimed for a more mainstream demographic, Harajuku Lovers instead tends to focus specifically on 'Kawaii' made famous by the streets of Harajuku in Japan. Kawaii depictions of Stefani and her dancers are common features of the products as is the kanji 原宿 (Harajuku) logo.
Gwen Stefani decided to create another clothing line, in addition to L.A.M.B., that would be more accessible to her fans and the general public, originally dubbed "Sub-Lamb", but later changed to Harajuku Lovers. Stefani started Harajuku Lovers as another layer and extension to her debut solo album Love.Angel.Music.Baby. She has said that HL is an extension of the music and a visual to the lyrics, as many products allude to verses and themes in her songs ("Bubble Pop Electric" as a logo recalling Double Bubble packaging, "a fatal attraction to cuteness" from the song "Harajuku Girls", "this s**t is bananas" from "Hollaback Girl", etc.) Stefani's original inspiration for a Japanese-inspired line came from her first trip to Tokyo in 1996, where she was amazed by the self-expression and individual style of Japanese youth.
There are four Harajuku Girls who are part of the group- Maya Chino (stage name Love), Jennifer Kita (stage name Angel), Mayuko Kitayama (stage name Baby), and Rino Nakasone-Razalan (stage name Music). Each one represents a different kind of woman, plus Gwen Stefani herself, the fifth kind of woman.
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