22/05/2026
Meet Tracey & Claire, the co-managers behind Our Story Preloved Boutique in Taradale 💛
Both coming from very different backgrounds, they’ve brought their own experiences, passion, and personalities together to create something truly special for the community.
Claire previously worked in her family’s apple exporting business before discovering a love for sustainable fashion, community connection, and volunteering through Our Story. Tracey comes from an equine and skincare business background, with years of experience in marketing and sales both here and in the UK.
What started as volunteering for both of them soon turned into co-managing the boutique together, helping grow a space that is about so much more than just clothing.
Our Story supports the Hawke’s Bay Brain Injury Association, with all funds raised staying right here in Hawke’s Bay. But beyond the fundraising, the boutique has become a place where people connect, build confidence, share stories, and leave feeling better than when they walked in.
From helping customers find outfits for special occasions, to watching volunteers come out of their shell and grow in confidence, Tracey & Claire have built a welcoming space that genuinely feels like family.
They’re also passionate about the future of Taradale, loving the strong sense of community and the growing focus on sustainable shopping and supporting local businesses.
“We’re a boutique experience for any budget.”
A massive shoutout to these two for everything they do for the community and for creating such a positive space in the heart of Taradale ♻️✨
If you haven’t visited Our Story yet, pop in, say hello, and maybe even find your next favourite piece.