27/03/2026
After 19 years of serving riders in Rotorua and beyond, we’re excited to announce that we are transitioning ownership to Jono, fellow independent owner of Pablo’s Bike Shop. This change will take effect on 2 June.
We established Bike Culture with the goal of providing honest advice, high quality service and products we believe in. Our success has been made possible by our amazing customers. Locals, visitors, racers, friends and families have all helped shape the culture we value. We’re honoured to have been part of your riding experiences, from first bikes to grand adventures and everything in between.
We feel like Bike Culture is more than a shop, it’s a part of the riding community. We have seen the evolution of trails alongside bike technology, the changing nature of the sport and the friendships made through a shared love of riding.
To all our customers who have supported, trusted and recommended us, thank you. Your loyalty has been the foundation of Bike Culture, and we take great pride in that.
As we start on a new chapter and focus on other endeavours, we welcome Jono on board and are grateful that the Bike Culture legacy is in good hands.
Rob and Mike.
