Honest Wolf

Honest Wolf A range of everyday goods, made with the wool from Papanui Estate near Hunterville, North Island, NZ.

F I E L D A Y S Day One ✔️WHAT. A. DAY.You guys kept us busy from the minute the gates opened and we’re heading home ton...
10/06/2026

F I E L D A Y S Day One ✔️

WHAT. A. DAY.

You guys kept us busy from the minute the gates opened and we’re heading home tonight stoked with the day. Such a buzz out there!

A whole lot of woollen goodness headed out the tent today, including a few brand new pieces making their debut after arriving at 10am this morning. Nothing like a last-minute delivery! (These won't be available online for a wee while yet as we don't have them photographed) so only available at Mystery Creek for now!

Not heading to Fieldays? Send your mate, your mum, your sister or your neighbour to check out the new arrivals and bring something home for you so you don't have fomo!

Day Two, we’re ready for you. 🐑

10/06/2026

Fieldays Day One and she’s an absolute pearler!

Come and find us and our mates at Site RLB27.

We’ve got special offers, plenty of woolly goodness, and a few reasons to leave with more than you arrived with. 🐑👜

FIELDAYS, HERE WE COME 🐑We’re busy setting up at Mystery Creek today and safe to say we’ve packed the trailer pretty ful...
09/06/2026

FIELDAYS, HERE WE COME 🐑

We’re busy setting up at Mystery Creek today and safe to say we’ve packed the trailer pretty full.

We’ve got plenty of goodies lined up for anyone who comes and sees us, a few surprises, and our exclusive Fieldays Spend & Score offer ready to go.

A little Fieldays survival tip: jump on the Fieldays app and give Site RLB27 a little heart, or screenshot it now. Future you, three hours and 20,000 steps into the day, will thank you.

And if you can’t make it this year, feel free to send your mate, your mum, your neighbour, or anyone else willing to make the most of the deals on your behalf. See you at Site RLB27!

Fancy spending your days surrounded by good yarns?We’re looking for a part time Embroidery & Store Assistant to join the...
08/06/2026

Fancy spending your days surrounded by good yarns?

We’re looking for a part time Embroidery & Store Assistant to join the Wolf Pack in Hunterville.

If you’ve got a good eye for detail, enjoy working with people, and are keen to learn a few new tricks, we’d love to hear from you!

Full role details via the link in bio. 🐑

Well, that was quicker than expected.The previously sold out Turakina Wool Heritage Bags have arrived ahead of schedule ...
04/06/2026

Well, that was quicker than expected.

The previously sold out Turakina Wool Heritage Bags have arrived ahead of schedule - lucky us and lucky you.

Available online and in-store now!

We try not to throw around the phrase “back by popular demand” unless it’s genuinely earned.But the new Turakina Wool He...
03/06/2026

We try not to throw around the phrase “back by popular demand” unless it’s genuinely earned.

But the new Turakina Wool Heritage Bag sold out in a matter of weeks, so we’ll make an exception.

Pre-orders are now open for Navy, Forest and Black. Arriving early next week. 🐑

From the Pack - May 🐑1. Golden hour on the farm2. Our Product Manager Sonia showing off her duck-calling abilities - une...
02/06/2026

From the Pack - May 🐑

1. Golden hour on the farm
2. Our Product Manager Sonia showing off her duck-calling abilities - unexpected talent
3. Mother’s Day with Annie and GG
4. The original concrete floor revealed in our new retail space - so stoked when the carpet came up
5. Samples 👀
6. More samples. Keep moving!
7. A fresh run of our Turakina Wool Sauna Hats launched with and you lot have been snapping them up
8. We turned six. Lydia painted our spin-to-win wheel and absolutely nailed it
9. Sam and I in our Wool Caps at the annual shoot
10. Every ballerina needs a wool bag
11. Liv’s last day in store after three years of weekend shifts while studying to become a vet - forever in the Wolf Pack!
12. Wool insulation looking right at home in the new Honest Wolf accomo space (name to come)!
13. Friday night beersies with the builders
14. Rosa’s daily soundtrack 🐑🐑🐑

We’re extending our spin to win activation for one more day, online and in-store. It was way too much of a good thing to...
28/05/2026

We’re extending our spin to win activation for one more day, online and in-store. It was way too much of a good thing to only have around for 24 hours.

And if you spun yesterday but haven’t used your code, this is your sign - there’s still time.

Thanks for celebrating with us, Wolf Pack.

Pictured: The Quilted Collection in Navy, sitting pretty.

SPIN TO WIN IS LIVE NOW 🎉To celebrate 6 years of Honest Wolf, today we’re running a spin-to-win activation both online a...
27/05/2026

SPIN TO WIN IS LIVE NOW 🎉

To celebrate 6 years of Honest Wolf, today we’re running a spin-to-win activation both online and in-store!

Everyone gets the chance to spin the wheel and unlock a free gift or special offer with purchase. And everyone who makes a purchase today or uses their discount code will also go in the draw to win our huge jackpot prize valued at over $1,300.

A couple things worth noting:
all prize codes expire after 24 hours of spinning
the wheel disappears at midnight tonight
and if you come visit us in-store to spin, a hot drink is on us ☕️

Good luck, Wolf Pack. And thank you for six pretty incredible years.

Sam & Soph 🐑

27/05/2026

Six years ago, Sam and I took a chance on an idea we cared deeply about and somehow, all these years later, there’s now a whole range of Honest Wolves and you guys, our Wolf Pack, behind it.

There’s been plenty of chaos behind the scenes over the years too. Big learning curves, long days, lots of risk-taking, and many moments where we’ve looked at each other wondering what on earth we were doing. But through all of it, our belief in New Zealand wool has never changed.

Seeing people all over New Zealand (and well beyond it) back Honest Wolf the way they have honestly still blows us away a bit.

So tomorrow, we’ve got something special planned. Really, it’s just our way of saying thank you and celebrating with you all properly.

See you tomorrow, bright and early.

Thursday 28th May, 8am NZT.

Address

2 Bruce Street
Hunterville
4782

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm
Saturday 9am - 3pm
Sunday 10am - 4pm

Telephone

+6421605795

Website

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