Bike Life Supply Co

01/08/2026

We might be the smallest bicycle wholesaler in Aotearoa, but you know what? We love it that way.

We’re fiercely proud to back the small, independent bike shops, the mum-and-dad stores that are the heartbeat of our local communities, not the ones trying to squash them out.

Forget the corporate fluff and million-dollar marketing machines. We only deal in top-tier products that quietly do the talking and genuinely stack up against the big guys.

No smoke, no mirrors. Just great gear that works.

Are you an independent shop owner? Drop us a line and let's work together.

23/07/2026

Up next for the 2024 Pinkbike Value Bike Field Test is the Haro Sag...

14/07/2026

No tow bar? No roof rack? This may be your solution! Available on the B2B

Pneumatic bike rack systems aren't new, but as far as I'm aware thi...

08/07/2026

08/07/2026

Blenheim riders!

We hold the largest stock of bikes, parts, and riding apparel for the Top of the South right here in Blenheim.

While we operate as a wholesaler, we want to help you get your gear faster while supporting the incredible local bike shops that keep our community rolling.

Next time you need gear:
👉 Browse our website to see what’s in stock.
👉 Contact your go-to local bike shop to buy it.
👉 We will deliver it to your shop the very same day.

Support your local shop and get your gear instantly. Win-win. 🛠️🔥

Check out the range here: www.bikelife.co.nz

Bike Life Supply Co. is supplier of quality bicycles and bicycle parts, tools, clothing and accessories available through a network of leading bicycle dealers throughout New Zealand.

24/06/2026

06/03/2026

Something different

04/03/2026

🍂🍁 Autumn giveaway time! We’re dropping a tidy little prize pack to keep you warm and repping the good stuff.
Up for grabs:
- Maxima Oils hoodie
- Maxima cap
- Bike Life Supply Co tee

Jump in:
Follow and .nz
Tag a shop below 👇 that needs Maxima on their shelves.

-- Open to New Zealand residents only.
- Giveaway closes 31 March, and the winner will be drawn at random at the end of March.
- To be eligible, you must complete all three steps:
1. Follow
2. Follow .nz
3. Tag a shop in the comments where you’d like to see Maxima products.
- Multiple entries allowed (one shop tag = one entry).
- This giveaway is not sponsored, endorsed, or administered by Instagram.
- Winner will be contacted via DM from only.
- Prize is not transferable or redeemable for cash.

21/01/2026

The Pro BB Socket System is the ultimate solution to the ever-growing number of threaded bottom bracket “standards” flooding the market. This patent-pending, innovative, and economical system adapts to both current and future bottom bracket tool needs with ease.

At the core of the system is the Pro BB Socket Cup, designed to accept Pro BB Inserts via a secure magnetic connection, allowing for quick, effortless swapping with a satisfying click. As new bottom bracket standards emerge, additional inserts can be easily introduced, enabling mechanics to expand their toolkit affordably and efficiently.