DFS

DFS Journey with us and discover a world of luxury shopping from duty free airport stores to downtown des

Established in Hong Kong in 1960, DFS Group continues to be a pioneer in global luxury travel retail. Our network consists of 56 stores located in 14 major global airports and 24 downtown DFS locations on four continents, as well as affiliate and resort locations. Our boutiques present a carefully selected assortment of over 750 of the most desired brands, premier retail environments, highly perso

nalized services and unique experiences tailored to our local and traveling customers alike. Our selection covers our five pillars of luxury: Beauty & Fragrances, Fashion & Accessories, Watches & Jewelry, Wines & Spirits, and Food & Gifts.

Our DFS New Zealand store will officially close next Monday at 6pm.Thank you for your unwavering support and for allowin...
12/09/2025

Our DFS New Zealand store will officially close next Monday at 6pm.

Thank you for your unwavering support and for allowing us to be part of your journeys and celebrations. It has been our privilege to serve you here in Aotearoa.

While we farewell New Zealand, this is not the end of our story. DFS continues to welcome you across our worldwide locations, where the same passion for discovery and experience awaits.

From all of us at DFS New Zealand — thank you, and we hope to see you again soon.

Clearance like never before.For a very limited time, enjoy up to 90% off alcohol - duty-free only. Raise a glass, stock...
10/09/2025

Clearance like never before.

For a very limited time, enjoy up to 90% off alcohol - duty-free only. Raise a glass, stock up your favourites, and don’t miss this extraordinary offer before it disappears.

Available in-store at Auckland - don’t miss your moment to save big.

28/08/2025

Polo Ralph Lauren at appreciation prices.

Discover a wide selection of Polo Ralph Lauren in Queenstown, now at 70% off during the Appreciation Sale. Synonymous with timeless American style, Polo Ralph Lauren blends classic tailoring with effortless modernity – from iconic polo shirts to refined essentials that never go out of fashion.

Whether you’re refreshing everyday favourites or investing in signature pieces, this is your chance to experience the world of Polo Ralph Lauren at exceptional value. Available for a limited time only at DFS Queenstown.

22/08/2025

The Appreciation Sale continues in store!

We’re saying thank you with exclusive offers across beauty, fashion, food, gifting and more:

• Fragrance & Makeup: 60% off
• Skincare: 50% off
• Bonton Toys: up to 60% off
• Spirits & Wine (duty free only): 60%–80% off
• Sunglasses: Buy 1, get 1 free
• Marc Jacobs, Ferragamo, Polo, Coach, Max Mara: 70% off
• Watches & Jewellery: up to 60% off

Available now at DFS Auckland & Queenstown – for a limited time only.

12/08/2025

Appreciation Clearance is here!

We’re saying thank you the best way we know how – with storewide offers from 40% off.

Available across Duty Free and Retail at DFS Auckland and Queenstown, now until 31 August. *Brand exclusions apply.

Also a reminder to visit us to redeem the DFS CIRCLE reward points you’ve earned. Don’t miss your chance to enjoy exciting offers, and thank you for your unwavering support.

30/07/2025

Closed today - back tomorrow! DFS Auckland is taking a quick one-day break today, Thursday, as we reset behind the scenes.

Our Appreciation Clearance continues across Duty Free & Retail, and don’t forget to redeem your DFS CIRCLE reward points.

30/07/2025

A quick heads up, DFS Auckland will be closed on Thursday as we take a moment behind the scenes.

Our Appreciation Clearance continues across Duty Free and Retail – so make sure to pop in today or from Friday onwards to make the most of it.

Don’t forget to redeem your DFS CIRCLE reward points while you’re here – and thank you for your continued support!

24/07/2025

Appreciation Clearance is here!

We’re saying thank you the best way we know how – with storewide offers from 30% off.

Available across Duty Free and Retail at DFS Auckland and Queenstown, now until 31 July. *Brand exclusions apply.

Also a reminder to visit us to redeem the DFS CIRCLE reward points you’ve earned. Don’t miss your chance to enjoy exciting offers – and thank you for your unwavering support.

A moment for effortless weekend style ✨Mum keeps it classic in Maison Kitsuné layers, while her little one makes a playf...
04/07/2025

A moment for effortless weekend style ✨

Mum keeps it classic in Maison Kitsuné layers, while her little one makes a playful statement in Moschino and Kenzo. A perfectly paired look for Saturday strolls, café stops and everything in between.

Find their looks at DFS Auckland and DFS Kids at Auckland Airport.

Everyday essentials, expertly chosen. Discover what’s in his bag at DFS New Zealand, from refined fragrances to elevated...
27/06/2025

Everyday essentials, expertly chosen.

Discover what’s in his bag at DFS New Zealand, from refined fragrances to elevated grooming and travel-ready accessories.

Think Merinomink gloves, Gucci sunglasses and a timeless wallet
designed for life on the go.

Show us what you keep in your bag by tagging in

The pieces that go with you.From beauty favourites to personal touches, discover what’s in her bag at DFS New Zealand.Fr...
26/06/2025

The pieces that go with you.

From beauty favourites to personal touches, discover what’s in her bag at DFS New Zealand.

From a Marc Jacobs mini wallet to an APC polka dot scrunchie, Helena Rubinstein mascara to Clarins lip balm, Armani foundation to a swipe of Tom Ford gloss – find these and more in store.

A moment of winter indulgence.Soft knits, sculptural coats, and the unmistakable scent of Jo Malone — our Winter edit ca...
25/06/2025

A moment of winter indulgence.

Soft knits, sculptural coats, and the unmistakable scent of Jo Malone — our Winter edit captures the feeling of staying in style this season. Think Moncler, Max Mara, Ralph Lauren, Loewe and Burberry - all paired with a candle-lit glow.

Find your winter favourites at DFS Queenstown.

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22 Customs Street West
Auckland
1010

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