Alfie

Distinctive bed linen designed in Aotearoa New Zealand.

16/05/2025

A heartfelt thank you to each and every one of you for following and supporting Alfie. What started as a simple idea between friends grew into a beautiful collection of responsibly-made pieces, designed to become treasured favourites. Thanks to all who shopped our Farewell Sale. Your response blew us away! We love knowing our soft and cosy linen is being enjoyed in so many homes across Aotearoa. Take care out there friends, and remember — make your bed in the morning and get an early night as often as you can! Simple, but life-changing — just like good linen! xo

13/12/2024

The holidays are almost here and Emma Foster of is back with what you need to read this Summer! To celebrate Christmas, we’re giving away one of our luxurious linen quilts and your book of choice from Emma’s list (book descriptions in comments). To enter, make sure you’re following and , like this post, tag your friends and let us know which book you’d like to win. One comment = one entry. Enter as many times as you like.

*This giveaway is open to NZ residents only | It is in no way sponsored, endorsed, administered by, or associated with, Instagram | Entries close at 11:59 NZDT on 17/12/2024 | Winner announced on 18/12/2024 and notified via Instagram DM and tagged in Instagram Stories | Prize not redeemable for cash.*

05/12/2024

CHRISTMAS OFFER - Our beautiful pillowslips make such a gorgeous present. To make gifting a little easier this year, purchase two or more Alfie pillowslips and enjoy 30% off! They will be lovingly wrapped in our custom tissue paper and tied with a big, colourful bow, which means all you have to do is pop them under the tree!

Offer ends 11:59pm, 24/12/2024.

03/12/2024

CHRISTMAS OFFER - Give the gift of luxurious linen this Christmas! Purchase one of our beautiful reversible quilts and receive two complimentary pillowslips of your choosing. Simply add your quilt and any two pillowslips to cart and the discount will be applied at checkout. Such a perfect gift for the linen lover in your life!

Offer ends 11:59pm, 24/12/2024

27/11/2024

Sleep well knowing you’ve invested in responsibly made bed linen that is luxuriously soft and made to last.
We encourage you to shop responsibly and support brands that take care of people and planet.
We are here to help so please reach out if have any questions or would like advice on colours and combinations.

23/10/2024

Exciting news! We’re lowering our prices.

We launched Alfie nearly two years ago and it’s been an incredible journey! We’ve learnt a lot and each and every order has meant so much to us.

We all know it’s not easy out there at the moment and small brands like ours have certainly felt the effects of the current economy.

We’ve spent a lot of time reflecting on how we can evolve and our next move is great news for you!

We believe our beautiful linen belongs on more beds and to make this happen we are lowering prices across our full product range.

This is not a sale. Our new prices are here to stay. Discover more at alfiehome.com.

To our wonderful customers who have supported us purchasing at full price, please get in touch and we’ll respond with a special discount code for any future orders. Our way of saying thank you x

07/08/2024

WINTER READS GIVEAWAY!
Emma Foster of is back with her top picks for your ’to read’ list! To get you through the last of the cold weather, we’re giving away one of our luxurious linen quilts to keep you cosy and your book of choice from Emma’s list (full list in comments).
To enter - make sure you’re following and , like this post, tag your friends and let us know which book you’d like to win. One comment = one entry. Enter as many times as you like.

*This giveaway is open to NZ residents only | It is in no way sponsored, endorsed, administered by, or associated with, Instagram | Entries close at 11:59 NZDT on 13/08/2024 | Winner announced on 14/08/2024 and notified via Instagram DM and tagged in Instagram Stories | Prize not redeemable for cash.*

18/06/2024

Our long lumbar cushions are a dream. Perfect for those who want a pretty bed, without ALL the cushions! Enjoy 30% off these beauties online now!

30/03/2024

Hop to it and enjoy those eggs the bunny delivered this morning! Wishing everyone a restful Easter Sunday 🐇

20/03/2024

Our Seasonal Refresh sale ends tonight! 40% off storewide. Run, don’t walk! Make your bed beautiful with Alfie 🤍

27/02/2024

The silver lining of these darker mornings? They’ve got us thinking about darker colour combinations 🤎

19/02/2024

PSA: A freshly made bed each morning really is a solid start to the day. Because if all else fails, at least you have that! 😉

Address

Auckland

Website

http://www.alfiehome.com/

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Aotearoa.co.nz
36 Queens Parade, Devonport

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