Alfa Outdoor

22/05/2026

We met Tord Asle Gjerdalen at Linderudkollen to talk about life in the ski tracks, motivation and the value of spending time outside ⛰️

For him, it’s still all about the joy of being out in nature.

Read the full story here:

When we pull into the car park at Linderudkollen, Tord Asle is already there. We understand that pretty quickly. His car is parked with his name written along the entire side.

02/05/2026

More of this⛺️
Touch a rock. Take the long way. Chat in the dark and wake up to a new view🏔️
Walk King & Queen GTX doing what they’re made for.

19/04/2026

BTS from our SS26 shoot in Åndalsnes🏔️
We stayed out as long as there was light, with the best crew.
So many mountains to choose from, not complaining☀️

10/04/2026

The new Glimmer is lightweight, breathable, and built for active days on and off the trail ⛰️

Video:

06/04/2026

For Tord Asle Gjerdalen, the feeling is the same whether it’s a local race or the world stage.

The joy of moving fast, pushing yourself, and beating your competitors. There’s always something to improve. And just as important, something to pass on.

10/03/2026

Before the morning rush.

26/02/2026

Oslo. Out in Nordmarka.

We kicked things off with a proper deep dive into the Alfa Free Xplore 2.0 — because yes, details matter. How to actually get the most out of the boot and the Rottefella Xplore binding (it’s easier than you think).

Then we did what made the most sense: Took it straight into the forest.

In collaboration with Braasport and Andreas Orset — skis on, city off, into the quiet.

Backcountry lines, firelight conversations, and a very good looking group of winter-minded souls.

10/10 winter evening. Thank you for the moments.

12/02/2026

We visited , where the textile for Lun, the official Olympic and Paralympic boot is made🐑
 
The textile in Lun has a story behind it.
One that begins and ends in Lillehammer.
 
100% Norwegian wool, carefully transformed through each step of the process.
 
A fabric that carries both heritage and function. 🇳🇴

04/02/2026

The ‘94 Olympics had an unforgettable atmosphere,
and this year will too!
We’re excited to see the athletes create new moments
in Lun, the official Olympic boot for Norway🇳🇴

04/02/2026

The ‘94 Olympics had an unforgettable atmosphere,
and this year will too!
We’re excited to see the athletes create new moments
in Lun, the official Olympic boot for Norway 🇳🇴