11/05/2026
A familiar concept for travelers across the Netherlands, now thoughtfully reimagined.
With the opening of the first NS Kiosk 3.0 pilot at Utrecht Central Station, a new chapter begins. In close collaboration with NS, we designed and developed a completely new kiosk format, built on extensive research, customer journey insights, and a deep understanding of the needs of today’s traveler.
From intuitive category presentation to a design that’s instantly recognizable, even without the NS logo, every detail contributes to a seamless and future-proof retail experience.