TCHAI Positive impact. Through spaces. Business as usual won’t get the job done
We are storytellers. Storytellers of YOUR story. All senses are stimulated.

What your brand stands for, what you do, creation and realisation. We translate this DNA into a unique client experience on the shop floor; from 2D to 3D instore concepts. With Tchai you are building on fifty years of experience; storytelling and cross-channel marketing are in our genes. A story with Tchai always begins with ‘” Once upon a time there was a product” and ends with “and they all live

d happily ever after”. Create to achieve
Tchai understands the art of effective shopper marketing. We go under the skin of your brand and your target group. We combine this with a large dose of creativity, wide branch knowledge and a stubborn drive to make the impossible possible. With these ingredients we can write a success story for you: from a strategic design concept to the development of a product display, shop-in-shop or a complete shop interior. Tchai creates and achieves.

A familiar concept for travelers across the Netherlands, now thoughtfully reimagined.With the opening of the first NS Ki...
11/05/2026

A familiar concept for travelers across the Netherlands, now thoughtfully reimagined.

With the opening of the first NS Kiosk 3.0 pilot at Utrecht Central Station, a new chapter begins. In close collaboration with NS, we designed and developed a completely new kiosk format, built on extensive research, customer journey insights, and a deep understanding of the needs of today’s traveler.

From intuitive category presentation to a design that’s instantly recognizable, even without the NS logo, every detail contributes to a seamless and future-proof retail experience.

28/04/2026

A closer look at Hunkemöller’s new retail concept. Shaped together with the brand, we’ve created a space that feels calm, intuitive and effortlessly chic. Introducing a softer, more feminine expression of the brand.

21/04/2026

Building brand & retail experiences. We create spaces that move people. Transforming ideas into powerful brand experiences that connect, inspire and perform.

Since 1961, we’ve been building world-class retail environments across the globe for leading brands who expect more than ordinary. At Tchai, creativity meets craftsmanship, and innovation fuels everything we do. We don’t just design and build; we shape how brands are experienced, in stores, in moments, and in minds.

From concept to construction, we take care of everything. Worldwide.

Discover more on tchai.nl

This year, we are celebrating 65 Years of Tchai. As a third-generation company, we honor our past while continuously sha...
16/04/2026

This year, we are celebrating 65 Years of Tchai. As a third-generation company, we honor our past while continuously shaping our future.

We embrace our heritage, but we give it a new perspective; through the way we organize ourselves and how we position our work in a changing world. For us, it’s about building differently.

With our own in-house production facilities, we hold on to something that remains incredibly valuable in today’s digital landscape: real, hands-on experience. It’s this foundation that we carry forward into the future.

We believe in flexibility. Not only in designing beautiful concepts, but in actually developing and building them. Turning ideas into reality, that’s what defines us.

Here’s to continuing the journey. Honouring our legacy as we step into the future.

A look back at one of our favorite projects. In the heart of Rotterdam, a 300 m² raw space was transformed into a refine...
14/04/2026

A look back at one of our favorite projects. In the heart of Rotterdam, a 300 m² raw space was transformed into a refined two-level store for . Here, luxury and functionality come together in a natural, effortless flow.

Shaped in close collaboration with De Pander Interiors and completed in six weeks, the project unfolded through carefully crafted details. From high-gloss furnishings and curated product displays to custom cabinetry for brands like Laura Mercier and Creed.

At its core, a 25-meter-wide, ceiling-high wall unit creates a quiet yet striking presence, enhanced by dimmable, energy-efficient lighting that seamlessly blends sustainability with design.

“The collaboration behind this project has been truly exceptional, and the positive feedback is overwhelming.” – Philip Hillege, Co-founder Skins Cosmetics

This year’s Tchi is visually translated by Naomi Jamie. Through light, gradients, and motion, her work captures transfor...
24/03/2026

This year’s Tchi is visually translated by Naomi Jamie. Through light, gradients, and motion, her work captures transformation in its most subtle form, reflecting the spirit of the Horse with a sense of freedom and fast-forward energy that feels deeply woven into Tchai.

Inspired by the shifting colors of early morning skies, the series explores the gradual farewell to the old and the embrace of renewal.

Tchi is the fusion of Tchai and Qi. It represents our own energetic life force. It flows through our teams, our processes, and every detail we touch, shaping the impact we design.

Industrial areas are increasingly facing flooding after heavy rainfall, with many sites still not prepared for extreme w...
23/03/2026

Industrial areas are increasingly facing flooding after heavy rainfall, with many sites still not prepared for extreme weather. At Tchai, we chose a different approach.

A few years ago, we created a green garden next to our office. Not just for aesthetics, but to naturally absorb rainwater and reduce pressure on drainage systems.

It’s a small step that improves sustainability, while also creating a healthier and more enjoyable work environment for our team.

Nike PLAY Lab was created to spark imagination and get kids moving by turning their invented sports into real-life exper...
20/03/2026

Nike PLAY Lab was created to spark imagination and get kids moving by turning their invented sports into real-life experiences. The initiative invited children to imagine their own games, submit ideas, and see them come to life through playful activations.

At Nike Town London, several kid-invented sports transformed the store into an imaginary sports playground. Tchai contributed by engineering and building the Turbo Sock Dodge arena in-house; a playful twist on dodgeball where turbo socks replace balls.

Credits:

While we were building new connections at EuroShop, the team back home kept operations running at full speed. During tha...
16/03/2026

While we were building new connections at EuroShop, the team back home kept operations running at full speed. During that same time, the Samsung Galaxy S26 Ultra rollout was completed across 750 stores in the Benelux. With 55 technicians, 7,700 items were placed in stores, all within one week. Handled from start to store and beyond. Job done.

Our projects are delivered in close collaboration with partner .benelux

Being female-owned isn’t a label. It’s part of how we think, create and lead. We celebrate women who shape ideas, busine...
09/03/2026

Being female-owned isn’t a label. It’s part of how we think, create and lead. We celebrate women who shape ideas, businesses and the future of our industry.
We celebrate all women. Everywhere.

At two of our women took the stage to share what drives us forward, speaking about the future of physical retail and why it will ultimately be decided by one thing: connection. And about how sustainability data can fuel creativity and turn responsible choices into creative power.

Being female-owned isn’t a label. It’s part of how we think, create and lead. We celebrate women who shape ideas, busine...
09/03/2026

Being female-owned isn’t a label. It’s part of how we think, create and lead. We celebrate women who shape ideas, businesses and the future of our industry.
We celebrate all women. Everywhere.

At EuroShop, two of our women took the stage to share what drives us forward, speaking about the future of physical retail and why it will ultimately be decided by one thing: connection. And about how sustainability data can fuel creativity and turn responsible choices into creative power.

Adres

Kolenbranderstraat 24
Ridderkerk
2984AT

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Dinsdag 09:00 - 17:00
Woensdag 09:00 - 17:00
Donderdag 09:00 - 17:00
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