Jan Gresnigt started selling shoes in 1916, he went door to door by horse and carriage. Grandson Jan Gresnigt continues the tradition of selling shoes on a large scale.
1986 Jan starts selling bridal shoes from the familia Conigliaro in his shoe-shop in Utrecht. The demand for bridal shoes increases and Jan introduces the new brand Sophie Sposa. The first collection is presented at the CPD in Düs
seldorf. The collection is well received and Jan continues presenting his collection i.a Utrecht, Essen, Paris, Milan, Harrogate and New York. Men's brand Francesco is added to the collection in 1999. To meet the demand for fashionable satin shoes in various ranges Jan adds 3 new brands to his collections: Pink, Belle and Benjamin Adams. In 2011 we change our the from Sophie Sposa to Paradox Europe. Paradox Europe has become one of the leading companies with bridal shoes in Europe with i.a Pink, Belle, Benjamin Adams, Sophie Sposa, Francesco, Antonio Rosso. Paradox has more then 1200 retailpoints in europe
