19/03/2017
Anita is the eldest in a family of six; her late parent left her the unbearable responsibilities of taking care of her siblings. Immediately after graduating she got a job with one of the best commercial bank, and then things came back to normalcy. In her second year, the bank went bankrupt and lots of staffs were laid off. It was so unfortunate Anita lost her only hope of a taste of a good life, while she wallows in depression her long-time boyfriend, Greg proposed to marry her. Having discovered the passion she had in fashion, Greg suggested to Anita to quit hunting for paid job rather he decided to set her up.
Anita Clothing Line became the talk of town as she was doing fantastically well. The patronage and encomium she received in her first year in the fashion business was really alarming. This is not surprising as Greg investment into Anita’s fashion outfit was huge. She was doing bespoke, ready-to-wear and fashion training- a very busy office indeed.
Anita was an iron-lady, dreaded by both staffs and clients. Her devotion to her business might have been misinterpreted as pride by some. Although some clients felt offended by her non-personal approach to business, she made no inter-personal relationship with them but she cares less as many more clients kept coming.
In that second year, six month down the line Greg lost his job and it is like the world came crashing on them.
With no other means of income, they relied on Anita business to take care of the family plus the host of Anita's siblings. It is as if a trigger was pushed, business was bad for Anita, she had never experienced low sales and patronage this worse. Things are falling apart, Greg left her under the heat of financial insecurity. Anita needs help to cope not just for herself but also her unborn child. "Why me?", she asked but if you ask me I will say everyone has a story.
Fate or ill luck is what you think if you did not consider these:
1. Anita business was not branded, there is no clear cut digital marketing vision strategies for her brand.
2. Anita and Greg never cut down their expensive lifestyle even when their income dwindled.
3. Anita never equip herself for Fashion Business but was focused on technical delivery.
There are more reason why she's facing such challenges. What we did not do was to offer solutions to her predicament.
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