20/07/2023
Here are some of the ways marketing impacts consumer purchasing behavior:
Awareness: When consumers become aware of a new product or service and how it makes their lives better, they may be more likely to purchase it.
Brand perception: A well-crafted marketing campaign can create a positive image and association with a brand, making it more appealing to consumers.
Emotion: Marketing that evokes emotion, such as a heartwarming commercial, may make consumers feel connected to a brand and lead them to choose that brand over others.
Discounts and promotions: Offering discounts or promotions can incentivize consumers to purchase a particular product.
Influencers: Consumers may trust the opinions of influencers they follow and be more likely to purchase a product those influencers recommend.
We conducted two surveys to understand consumer shopping behavior and what motivates shoppers to complete the ultimate conversion: a purchase!
