14/04/2020
Health Tips #3
Why Tenga
Unlike other products of the same kind, Tenga does not intend their products to be a replacement of human va**na. Erotic or s*xual imagery are deliberately avoided in the product design and advertising.
The products and their packaging are designed by a consumer goods stylist retained by Matsumoto.They typically feature solid colors of red, white, black, or gray, and have been described as "stylish" and as "Apple of the s*x toy industry." The design also has an added effect of lessening the embarrassment in potential customers.
The company has explained the motive behind this approach as to "do away with the obscene imagery" to focus instead on design, technology, and functionality, and to "project an image of hygiene."They also try to detach "pleasure gained through stimulation" from "substitution of s*xual in*******se" and focus only on the former. One of their product "Rolling Head Cup" is as an example for this, where the bellows in the middle allow for the top of the product to be swiveled around in a movement that is not analogous to s*xual in*******se. Due to its functionality, Tenga Cup, the most standard ma********on cup of the company, enjoys the position as the most recommended product among 30 ma********on cups.
