21/05/2026
Launching this collaboration with at the brand’s flagship store on the Champs-Élysées in Paris has felt both joyful and quite overwhelming in the most beautiful sense. I feel deeply grateful to the entire Monoprix team for embracing this adventure with such enthusiasm, and who accompanied and supported me throughout the process.
What moves me most, perhaps, is how many geographies, hands and stories quietly converged within this project. Working with photographer on the campaign images we created near the pyramids of Dahshur brought a dreamlike and cinematic dimension to the collection. There was something timeless in those moments, suspended between memory and fiction.
I am equally grateful to the women artisans and the teams of in Mumbai, with whom we produced the garments and much of the textile work. I was deeply touched by the human and social dimension of this enterprise. Sampling the garments with them gave the project another depth entirely, one rooted in transmission, dignity and collective creation.
What touched me throughout this journey was the possibility of translating my artistic language into objects that remain accessible, joyful and alive in everyday life. The narrative of Zarafa, that extraordinary giraffe offered as a diplomatic gift from Egypt to France in 1927 became for me much more than a motif. It felt like a poetic and political symbol of exchange, displacement, fascination and encounter between cultures.
In many ways, the collection became a reflection of the life I have long shared between France and Egypt: a space of circulation, friendship and dialogue, where images, crafts and histories continue to travel from one shore to another.
