Since our inception we have been a company with a passion to pursue excellence. Though recognition and affirmation of this passion, has come in the form of a steady stream of awards, as a team we continue to make children, our most important focus. That is why we design our toys with maximum playing value. Our toys are not made to offer entertainment alone, but also to provide growth opportunities
for children. OUR CORE VALUES
At Selective Designs, we believe that wood and fabric provide a great alternative to plastic. As an expression of our commitment to care for the environment, we recycle nearly all of our waste matter, and use environmentally friendly, Internationally Standardized production procedures. We also believe that our staff are, our most valuable resource. We are an equal opportunity company, with over 60% of our workforce being made up of women staff members. Our staff, most of whom have been with us since our inception, are provided with a steady flow of growth opportunities that develop their capacities and hone their skills. PRODUCT QUALITY
As parents and toy manufacturers dedicated to research and development, we produce toys that are not just fun, but safe. That is why we uphold International Safety Standards, during each step of the manufacturing process. We have a team of master designers and premier craftsmen/women, whose pursuit of excellence is, a way of life. That is why international giants like Hallmark Cards Inc. and Pier 1 Imports, have trusted us to deliver exclusive product lines for them. Our toys are imaginative and sturdy because we understand that toys are meant to be loved and played with. Each of our pieces has been designed to provide beneficial play, with activities that inspire limitless joy, imagination, and creativity. Our products not only delight and inspire children but they also foster the development of important skills and set learning foundations. CLIENTS
The cornerstone of our success has been our capacity to liaise with our customers, be they leading toy marketers with large consignment needs or clients who seek a small, yet exclusive product line. We have consistently delivered beyond the expectations of both these groups by maintaining uncompromising quality, and offering prompt service, at competitive costs. Thatโs one reason why clients from Sweden, Denmark, USA, UK, Italy Australia and Germany have procured our products. We are a company that possesses a high standard of skills inherited from our traditional Sri Lankan arts and craftsmanship background. We have combined this heritage with modern machine capacities, high quality raw material, years of experience in the field, and an absolute love for the art of toy making, to deliver both wooden and fabric toys to prestigious sales outlets and individual homes, the world over.