17/04/2019
Top Trending Digital Technologies for Marketers in the Digital World Today 17 04, 2019 / 0 Comments
The term digital today has revolutionized so much since the use of this word began. Digital today is sitting in your pockets, lying on your sofas, Awaits for you in the dining hall. Everything has turned digital today. This is the time in the human era when 0 and 1 has taken us to a point where we instruct our Televisions, and even ceiling fans and lights in the room. Who knew we will come this far with technology that we’ll instruct it and make our lives so easy and convenient with it and who knows where it’s going to be in the coming future. We’re here to tell you exactly where we’re are in terms of digital trends and what the entire world is working upon right now and what might be the future of the word “digital”.
With ever expanding technologies and digital devices and platforms, the role of marketers and product managers is getting much more complex. Choosing the right technologies, using the right features for your products or services is the toughest task of all as we’re over supplied with options today. Number of available technologies and platforms is so big today that it’s really difficult to make the right choice and lay down a good foundation. If you’re also confused in choosing the right technology for your products or if you’re having a hard time in laying down your marketing strategies, this will be gold.
(For Marketers)
1. Social Media
If we talk about Social media, the best platform will always be debatable but yes if we know our audience right. It’s easy to choose from the available options. The traffic on all social media platforms is huge and massive today. Instagram is the Platform for youngsters as the majority audience on Instagram is of age 13-30 and Facebook as it’s now on its maturity is mostly serving people above 30. If you’re targeting audience below 30, go for Instagram. If targeting people of age above 30, go for Facebook. Twitter is not the platform for you if you’re nowhere related to media and news creation. LinkedIn is great at lead generation when it comes to professional works and job hunting and recruiting and for services industry, but so is Facebook for almost all industries. Snapchat is in its early stages, still getting stable and better. It’s great for arts and entertainment industry.
All platforms are a full time job. So instead of trying to grow on all these social giants, we should focus on the right ones for us and focus solely on those. WhatsApp for Business is also a must today for customer relations and to sell out your services by making it convenient for users. Social media marketing is essential and its demand is ever increasing, all these social media giants are working on great features for users and marketers as well. Let’s see what the next big thing is. Stories and power of going live were the features which changed the game for everyone in the industry in the recent past. Future awaits all of us with surprises.
• Going Live | Stories
going live is super powerful for everyone and for every organisation. It gives customers personal interaction, we can even invite people to go live with us and get into meaningful conversations and get valuable feedbacks and reviews. Stories have made engagements even easier. Promotions are easier than ever before. Every social media Platform gives you the feature of going Live.
• Social Commerce is booming
the best social commerce platform is Instagram, there’s no doubt in that. Facebook is also powerful, but the ease of IG store is amazing in comparison to any platform till date.
Linking your ecommerce with your social handles has drastically affected the Ecommerce Industry. Now everyone wants to make a brand and branding through these platforms is really easy if done right.
• Messengers
if you’re not using the messengers on your Social media platforms you’re doing it all wrong. Messages are powerful and give you an opportunity to engage with anyone on the platform may it be facebook, Instagram or any other.
2. Artificial Intelligence & Machine Learning
AI’s such as Audio Search which uses voice recognition and chat bots which uses preset messages and conditional responses is are getting used more and more every day.
According to technology experts, AI and machine learning are expected to pe*****te various new areas in 2019 affecting jobs like banking, finance, accounting and even intellectual jobs such as teaching.
3. Augmented and Virtual Reality
Virtual reality is so capable today; it puts on sunglasses on our face so that we can try those on. It helps us know how it looks on us, it’s capable of making you feel how something will look in the future. All real estate companies are marketing their yet to be made buildings and are successfully managing sales using VR.
4. Smart Emails
Marketers have started to care more about sending emails to subscribers who are active on their lists. For instance, if a contact highly engages with your emails, he should be regularly nurtured with content. Most Marketers are still confused what type of email should be sent. The trend is HTML styled emails with attractive graphics but these are often considered Spams due to high promotional bulk mailing practice by big companies. Hence, some marketers prefer plain text emails. It’s a choice and understanding based dilemma. Stand nowhere but in the grays.
5. Content
Blogs generate a lot of traffic to your website/apps. Make sure to maintain a powerful blog. Frequency can be anywhere from 1 blog/week to 1 blog/day to 10 blogs/day, depending upon how much content can be easily produced. Many content creators are generating as much as 300+ blogs per month and are gaining readers every day. And with a good reader base, we can convert potential customers. This blog which you’re reading right now is also an example of the content we’re talking about. This will now be shot to a database {an email list of all of you beautiful people who read it now). Possibly, if anyone out of you would be interested in availing the above mentioned marketing trends and strategies. There you go, it’s a conversion. We can see how powerful content marketing is and will always be.
There are a lot of technology trends today and we’re always working on the new. Everyone needs to structure their products, should pack and plan before hand. Otherwise structuring technology, choosing the right way will take a lot of time. A strategy should be made before and then ex*****on should start. Right? Structure everything with a technique called “Design-Thinking” is recommended, read our blog on design thinking to know why it’s so important. As Jim Rohn says best “Start making a house when it’s ready”.
Do you agree that technology today is so rapidly transforming that we need to structure everything before starting executing? Comment below.
