30/09/2026
PIATE 2026 is bringing a little nostalgia to the art fair.
Join the Memory Explorer × Oak Somaek event at the YEATU booth every day at 2 PM.
Answer all three memory-themed quiz questions correctly and receive a free Oak Somaek can. The event is limited to the first 20 eligible visitors each day.
What is Somaek?
Somaek is a popular Korean drink made by combining soju and b**r. Its name comes from the Korean words soju and maekju—meaning b**r.
Oak Somaek offers a ready-to-enjoy version of this familiar Korean combination, bringing together the smooth character of oak soju and the refreshing taste of b**r.
There is another gift waiting for you, too.
Take a photo or video at the YEATU booth or Memory Explorer panel, then upload it to your Instagram Story, Feed, or Reel with all three hashtags below:
Show your uploaded post to a staff member and receive a random Memory Explorer keyring while supplies last.
- Oak Somaek is available only to visitors aged 19 and over with valid ID.
- Limited to the first 20 participants each day.
- The keyring giveaway may end early when supplies run out.
- One participation per person.