The origins of the De’Longhi group took shape over a century ago in a small artisan workshop in the north-eastern Italian city of Treviso. In 1974, with remarkable foresight, Giuseppe de’ Longhi transformed the company, presenting the first product branded with his own surname, an oil-filled radiator - which marked the true beginnings of the company. De’Longhi consolidated its identity in the 1980
s by offering consumers all around the world practical solutions for their everyday household needs. This diversification and continuous expansion of the product range, from portable heaters to air-conditioners, from kitchen to home care appliances, were the two keys to the development of the brand in Italy and abroad. In the 1980s the company began to promote its image directly to the consumers - especially in Italy. It did so with high-impact advertising campaigns, which still remain part of popular culture today. Internationally, the brand was promoted through sponsorships in Formula 1, among them the Lotus John Player Special team, with the legendary champion Ayrton Senna at the wheel.
1993 marked the launch of the first De’Longhi espresso machine, a sector which was to experience an incredible growth thereby becoming one the best successes for the company. Today, De’Longhi is the undisputed leader in the coffee machine market. In 2003 the company launched Magnifica, its first fully automatic coffee machine, which was immediately followed by a complete range of machines boasting the brilliant patented “one-touch cappuccino system”, for making perfect café-quality cappuccinos and espressos at the touch of a button. In 2007, the launch of Lattissima, a coffee maker created in partnership with Nespresso and manufactured by De’Longhi, further strengthened De’Longhi’s market position and led the company to become the No. 1 brand in the espresso coffee maker segment. The success of De’Longhi is founded on its ability to remain true to its core principles of creating innovative products with high quality. The “Better Everyday” message is twofold: on one hand the company’s pledge to improve the daily life of its consumers, on the other, its people’s commitment to the continuous improvement of products and processes. It also epitomises the whole history of De’Longhi, a company which grew from a local artisan workshop into a renowned international multi-brand Group.
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