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The Hyper Localist, Via Plinio 39, Milan (2026)

17/04/2022

On this day we couldn’t not share some of our favourite local festive Easter bakes from across Europe. Which one would you pick? Happy Easter 🐣

1. Mazurek Królewski, Poland. This flat Polish cake is traditionally eaten for Easter. Mazureks are often highly decorative, topped with almond paste, jams, dried fruits and nuts, making them the perfect addition to a festive Easter table. Picture:

2. Koulourakia, Greece. During Greek Orthodox Easter, koulourakia can’t be missed. These crispy, orange-scented biscuits go perfect with coffee or tea. Picture:

3. Pastiera, Italy. Originally from Naples, the pastiera napoletana is a legendary local Easter cake. Made with shortcrust pastry, ricotta, cooked wheat and orange blossom water it’s a feast for the tastebuds. Picture:

4. Reindling, Austria. This Easter cake originated in the Austrian region of Carinthia, but can now be found all year round across the country. Picture:

5. Rosquillas, Spain. Roscos (or rosquillas) de Semana Santa are little doughnuts that are traditionally eaten in Spain during the Easter period. They’re made without yeast and are hence more dense and cake-like. Picture:
6. Hot cross buns, U.K. Of course this British Easter favourite had to be on the list. Traditionally made for Good Friday, hot cross buns are filled with spices and dried fruits. Best enjoyed with some butter, naturally! Picture:
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22/03/2022

There’s still time to order our gourmet gift sets in time for Mother’s Day next weekend! Order with express shipping by Wednesday night for delivery before the weekend 💝🎁
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27/02/2022

We’ve been a bit quiet on here the past couple of weeks. Sometimes you just get carried away a bit by life, work... (yes, we have a day job - The Hyper Localist is our side hustle!). And that’s OK. However, in the background we’ve been working on a new range of hyper local hampers and gift sets. The result: a series of beautifully curated sets filled with iconic local foods from Italy and England, giving off Spring vibes. Swipe to see some of our new favourites or explore the full range online.
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25/02/2022

Ukraine is often referred to as the breadbasket of Europe. As one of the 3 largest grain exporters in the world, it’s no surprise that wheat and grain are a key staple in Ukrainian cuisine.

Perhaps one of the most beautiful and delicious-looking grain-based foods from this part of Europe is korovai. This festive, decorative bread has a long history that goes back to ancient times, long before national borders existed. The origins of korovai come from the pagan belief in the magical properties of grain.

Korovai has traditionally been part of wedding celebrations, with the bread being baked in the bride’s home. Its detailed decorations have a strong symbolic meaning, often representing love, purity, family and friends. After presenting the korovai at the marriage ceremony it’s enjoyed by all the guests. Even in times of hardship, the blessing and sharing of the korovai was often considered sufficient to constitute a marriage.

Today, korovai is made across modern-day Ukraine, as well as other Slavic nations such as Belarus, Bulgaria and Russia. Due to its strong symbolic connotations, it continues to play an important role in key life moments and celebrations. And it’s precisely the symbolism behind korovai what makes this bread so special - it’s more than just a staple, it’s a part of people’s local folklore and identity.

These most beautiful korovai are handmade by Ukraine-based cook . Each and every one of these are a true labour of love
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19/02/2022

Bar Basso in Milan has a bit of a cult status, not least because it’s the birth place of the Negroni Sbagliato, the legendary aperitif drink.

Founded in 1947 in Milan’s student district, Bar Basso started out as an unassuming local bar. It wasn’t until 1967, when Mirko Stochetto took over the bar, that it became a go-to place for cocktails. Mirko had spent years refining the skill of cocktail making at in Venice, Munich and Cortina. Up until then, cocktails were a luxury item, confined to the exclusive bars of high-end hotels. Mirko did something radical for his time: he turned a low-key neighbourhood café into an unpretentious cocktail bar, accessible to everyone and anyone.

And so, Bar Basso became the home of a newborn aperitivo tradition, a heaven for cocktail lovers. On its menu today are no fewer than 500 cocktails. Among those is the legendary Negroni Sbagliato, which was invented here by Mirko in 1972. Allegedly by mistake - Mirko inadvertently added Prosecco to the drink instead of gin (hence the name: ‘Mistaken Negroni’).

Today, Mirko’s son Maurizio continues his father’s legacy. Bar Basso has remained largely unchanged. The unassuming interior is a mix of wooden panelling, pink walls and chandeliers. Also still there is Bar Basso’s very own glassware, first designed decades ago. Its clientele remains largely local, but with students, designers, fashionistas and international visitors added to the mix (especially during Milan’s Saline del Mobile furniture design week). And with its timeless flair, it’s not difficult to see why Bar Basso continues to appeal to so many.
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23/01/2022

No other Italian city has the number of historic shops that Turin has. From historic supermarkets to traditional confectionery stores, shopping in Turin takes you back in time. To the late 1800s, to be precise, when this elegant city was the capital of a newly unified Italian kingdom.

One of these historic shops is Confetteria Avvignano. Founded in 1883, this establishment started out selling liqueurs, as depicted on the original storefront that’s still visible today. In 1926 Silfredo Avvignano took over the business, turning it into a confectionery store.

The shop’s interior has remained unchanged since. From the richly decorated ceilings to the wooden floors and the historic counter with its gold leaf finishes and lacquered surface - the entirety of this shop is a piece of art and provides the perfect backdrop for the display of traditional local sweets and chocolates from Turin (which is Italy’s chocolate capital, after all). Confetteria Avvignano is a great place to try and buy some of the city’s most famous creations, such as gianduja chocolate and baci di Cherasco (dark chocolate filled with hazelnuts).
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09/01/2022

We’re back from a (much needed) little winter break. After a busy December month it was time to disconnect and recharge. And to reflect back on 2021 and look ahead at what’s in store for 2022.

Whilst it was great to switch off for a while, social media has been a wonderful source of inspiration over the past year. We’ve come across so many marvellous products and places - some of which we hope to experience first hand in this new year.

One of those is Restaurant Onkel Taa in South Tyrol, in the German-speaking part of Italy. Hidden away in the historic spa town of Bad Egart, this is more than just a restaurant. Entering Onkel Taa is like walking into life-size ‘Wunderkammer’ - a cabinet of curiosities. The cosy wood-panelled place is filled with the most wonderful and weird items, from corkscrews to fossils. An entire section is dedicated to the Habsburg Emperor Franz Joseph I.

Onkel Taa was founded by Karl Platino, known locally as the snail king, because of his love of snails. They’re not just on the menu, but also in the garden’s snail farm. And in the decor. These days it’s Karl’s daughter Janett who runs kitchen of Onkel Taa. Janett is on a mission to revive the traditional cuisine of Tyrol. Local flowers and herbs take centre stage in many of her dishes. The most famous one of which is arguably the white wine soup with artichokes, truffle and saffron flowers served in a fondue pot. It’s said to have been Emperor Franz Joseph’s favourite soup...

What a legendary place. We definitely hope to go here in 2022.

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30/12/2021

The beautiful Dalemain Mansion in Cumbria, northern England. If you’ve received one of our English hampers recently you will have seen the Dalemain’s marmalades. Since 1679 the Hasell family has been making marmalades at the estate and they continue to do so till this day - everything is handmade! Current resident Jane Hasell-McCosh is such a marmalade fan that she decided to launch the International Marmalade Awards, which will once again be held at Dalemain in 2022. So if you’re a marmalade lover, Dalemain Mansion is your place to be.
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22/12/2021

Alpine vibes galore at Hotel de la Poste. Since 1835, the Manaigo has been welcoming guests here in Cortina d’Ampezzo, the glamourous ski resort in the Italian Dolomites.

Initially built as a post office in 1804, the wooden chalet-style building became a stable and tavern before it was turned into a local inn by the Manaigo family. Since then, many local and global high profile visitors have walked through the doors, either to stay the night or to have a drink at the legendary Bar del Poste. Among them Ernest Hemingway (a regular back in the day), Liz Taylor and European royalty.

With its wooden beams and panelling and antique furniture in traditional local Ampezzano style, Hotel de la Poste feels timeless yet full of history. Which is why it’s probably so popular spot to meet, have a drink and socialise, not just among visitors but locals alike. It could easily be said that we wouldn’t know Cortina as it is today without Hotel de la Poste, and vice versa. A must-experience when in Cortina...
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16/12/2021

Only a few more days left to order our hampers and gift sets in time for Christmas! To make sure your treats arrive before 25 December, order by Friday 17 December 8pm with U.K. Standard Shipping, and by Monday 20 December 8pm with U.K. Express Shipping.
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13/12/2021

Is this Italy’s best panettone? Made with a 100-year-old mother dough and a rising process that takes a whopping 48 hours, the Panettone Baj has long been considered the finest of its kind.

The Baj family from Milan have been baking panettone as far back as 1768. The business gained fame under the leadership of Giuseppe Baj. After Baj opened a pastry shop on Milan’s Piazza del Duomo in 1872 their panettoni became so popular that people travelled from far and wide to try them.

Today, the Panettone Baj continues to be an artisan delicacy, produced on a small scale. Made with natural yeast, free range eggs and cocoa butter, Baj’s panettone is light and fluffy but rich in flavour. It really stands out from many other sweet Christmas breads out there.

So you can only imagine how chuffed we are to exclusively be bringing the Panettone Baj in the U.K. this year! Now available online in 500g and 1000g, as well as in some of our gift sets, until stock lasts
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11/12/2021

We’ve got some new last-minute Christmas gifts in store 💫 Our extra large panettone Baj (arguably the best panettone from Italy!) now also comes gift wrapped in an alpine recipe towel 🏔 And our Winter Rose gift set brings together some our Italian Christmas favourites in beautiful reusable packaging. Now available online.
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The Hyper Localist

17/04/2022

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27/02/2022

25/02/2022

19/02/2022

23/01/2022

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30/12/2021

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