Homegrown by Alterego

Directions Website Contact the business

Homegrown by Alterego Homegrown by Alterego is a clothing label that designs hip, edgy apparel using hand-woven fabrics and

We, at Homegrown by AlterEgo, take immense pride in the rich history and culture of our country and hope to invoke the same pride in the youth of this country. We are dedicated to using only hand-woven fabrics, organic dyes and local crafts to manufacture our products. We source the fabrics and supervise the printing at the grass roots level to ensure that we deliver absolutely natural, organic and chemical free products.

‘Alter ego’ means ‘second self’. We truly believe that each citizen of this country is an Indian at heart, no matter where they are. Through our products, we hope to strike a chord with today’s generation and reconnect them with their roots. We craft eclectic apparel that are the perfect blend of traditional and modern, to demonstrate the versatility of age-old Indian techniques and crafts. We aim to create products that will appeal to today’s global citizen, and help them rediscover their alter ego. We select the artisans personally, by travelling to different parts of India, hence promising genuine products of superior quality only. We have tried to integrate our love for travel and gaining new experiences with our commitment to deliver the best quality products our country can create.

Always intentional, always mindful - Prints that are not over dramatic yet statement making! Afterhours will be live on ...
26/10/2026

Always intentional, always mindful - Prints that are not over dramatic yet statement making!

Afterhours will be live on our website tomorrow 🤍

New favourite work wear fit 🖤
22/10/2026

New favourite work wear fit 🖤

20/10/2026

Styles and designs you would love to repeat 🤍

Sleek silks, deep shades and thoughtfully crafted prints and lines!

Details we adore and silhouettes in which you can live 🖤Waiting to see more of Alterego festive?
17/10/2026

Details we adore and silhouettes in which you can live 🖤
Waiting to see more of Alterego festive?

Polka dots are forever favourite and a hint of blue is making this sleek silk top more interesting and modern 💙
15/10/2026

Polka dots are forever favourite and a hint of blue is making this sleek silk top more interesting and modern 💙

Drama of lines and colors | Silk tunic from Afterhours ✨
13/10/2026

Drama of lines and colors | Silk tunic from Afterhours ✨

Clothing that feel like a fresh breath, easy, comfortable and complimenting to your body type! Alterego's design philoso...
12/10/2026

Clothing that feel like a fresh breath, easy, comfortable and complimenting to your body type!

Alterego's design philosophy revolves around comfort and functionality.

Clothing that is timeless rather than trendy, silhouettes that are comfortable rather than fancy! Silk separates by Alte...
09/10/2026

Clothing that is timeless rather than trendy, silhouettes that are comfortable rather than fancy!

Silk separates by Alterego for your work wear to evening gatherings 🤍

Keeping it minimal, comfortable yet chic for everyday styling!
08/10/2026

Keeping it minimal, comfortable yet chic for everyday styling!

Address

A604 Bhadralok Towers, Old Padra Road, Near Tube Company
Vadodara
390020

Opening Hours

Monday 11am - 6pm
Tuesday 11am - 6pm
Wednesday 11am - 6pm
Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm

Website

Alerts

Be the first to know and let us send you an email when Homegrown by Alterego posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Homegrown by Alterego:

Shortcuts

Share

Category

Nearby shops

Other Shopping & Retail in Vadodara

Show All