Rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. The brand grew out of a need of an contemporary Indian woman for innovative ready to wear that combined fashion and functionality. This was the first such attempt at reinventing Indian fashion. W has redefined the traditional Indian outfit to something that a woman can
wear and look simple yet stylish. With a view to giving the Indian woman innovation in her day wear and to infuse a dose of excitement in her wardrobe, W has introduced a range of clothes to suit her many needs. W offers its customers contemporary, fashionable & styled garments that complement a woman as she seamlessly transits from office to smart casuals, W clothes have been designed with creativity and care. The W assortment consists of everything ranging from salwar kameez, tunics, work wear, festive wear, and fusion wear comprising skirts, trousers and a lot more, so every woman has ample to choose from. With an aim to provide fashion in a modern retail environment to the Indian woman, W set up its first Brand Store in Delhi in 2002-03 in Lajpat Nagar. The W stores are designed in line with the brand identity - spirited, contemporary and innovative to lend a pleasant shopping experience. Today W has about a 100 Brand Stores and over 600 touch points across India. The brand true to its promise of being fashionable comes with 5 fresh collections in a year, providing an array of exciting fusion wear. W offers fashion leadership in the segment through a signature ‘Fusion’ design language which reflects an Indian essence imbued with modernity. Innovation as a value is embraced and cherished by the brand and lies at the heart of every W creation. W innovates and leads the evolving fashion needs of the contemporary Indian woman by offering her a wardrobe solution for her different moods. At W – it is a whole new world where you make your own fashion statement.
