Platinum Publishers

20/03/2020

26/04/2019

10/12/2018

First Medical Book Launched

06/09/2018

PAL: MACROECONOMICS

ABOUT THE BOOK:

This introductory and contemporary text offers an innovative, practical and accessible presentation for the readers to discover how today's macroeconomic policy issues, decisions, and applications create impact on our day-to-day life. Latest cutting-edge examples throughout the text as well as focus on today's most important macroeconomic theories and events clearly illustrate core macroeconomic principles and applications in action. Detailed coverage of the major financial and economic crisis has been focused to reinforce the lessons from the models, making them more concrete and easier to grasp.

KEY FEATURES:

• Covers the CBCS syllabus on the subject as designed by UGC
• Shall enable readers to master the principles essential for understanding the Macroeconomic problem, specific economic issues, and the policy alternatives
• Examples from the Indian economy have been dealt with extensively in the cases for better and easy understanding of the topics
• Mathematical derivations have been used per requirement for better explanation and understanding of the theoretical concepts.

ABOUT THE AUTHOR:

Dr. Tapas Kumar Pal is presently Associate Professor & Head, department of Economics at Darjeeling Government College. He is also a guest faculty at the department of Business Management, University of Calcutta. He obtained his Master degree, M. Phil. and Doctoral Degree in Economics from the University of Calcutta. He has been teaching Macroeconomics both at under graduate and post graduate levels since a decade. His papers have been published in numerous national and international journals of repute. He has also written a textbook on Macroeconomics earlier, covering the B. Com. (Hons.) syllabus of Calcutta University.

06/09/2018

ROY/ YADAV: FUNDAMENTALS OF PRACTICAL GENETICS & BIOTECHNOLOGY

About the book:

Over the last two decades, advances in Genetics and Biotechnology have shown ways and means to give rise to new food, fiber, chemical production and new strategies for environmental protection to meet the demands of the ever increasing global population. The techniques have also helped in forensics, investigations, diagnosis and treatment of many diseases. Genetics and Biotechnology therefore form an important component of the syllabi of various courses on Zoology, Botany, Anthropology, Medicine, Agriculture and allied subjects in India and abroad. This book has been designed for the undergraduate courses on the subject accordingly. The book aims to provide a fair understanding on the theoretical aspects along with hands-on practicals that have been standardized in the laboratories and can be easily replicated in the practical classes. Many pedagogical features have been incorporated in the book to assist the readers and enhance their understanding of Genetics and Biotechnology.

Key Features:
• Extensively covers the CBCS (Choice Based Credit System) syllabus recently introduced by UGC
• Clear, self-explanatory, and labeled diagrams have been included.

About the Authors:

Dr. Brototi Roy, teaching Genetics at Maitreyi College, University of Delhi, since 2008, has obtained her M.Sc., M.Phil. and Doctoral degrees from the Department of Zoology, University of Delhi. She has published several research papers in Journals of National and International repute. She has contributed a chapter on “Hormonal Regulation of Testicular Functions in Reptiles" in the volume- Hormones and Reproduction of Vertebrates, published by Academic Press
Dr. Meena Yadav, teaching Biotechnology at Maitreyi College, University of Delhi since 2009, has obtained her M.Sc. and Doctoral degrees from the Department of Zoology, M.S. University of Baroda, Vadodara, Gujarat. She has been a Gold Medalist in M.Sc. (Zoology). Dr. Yadav has published several research papers in Journals of National and International repute. She has been a recipient of Junior Research Fellowship from UGC(NET-JRF). She has authored several e-chapters on the subject for various projects of Ministry of Human Resource Development (MHRD), under National Mission on Education through ICT (NME-ICT).

05/09/2018

Catalogue for the year 2018-2019.

05/09/2018

New Releases 2018 !!

31/08/2018

Physical Chemistry- Vol-II

About the Book:

This book (vol. II) provides detailed discussion on thermodynamics of open system and its applications; third law of thermodynamics; the liquid state; colligative properties and quantum mechanics with its applications. Every step has been explained lucidly to provide a thorough conceptual understanding of the topics to the readers. A substantial emphasis has been given on topics like chemical potential and the vapour pressure of liquid. Thermodynamics of metastable state has been discussed in detail.

Key Features:

 A good number of worked problems are included at the end of each chapter for proper understanding of the concepts.
 A large number of problems are included as ‘Exercises’ at the end of each chapter for the readers to solve and develop proper confidence on the topics.
 Topics like quantum mechanics has been discussed with detailed emphasis for proper understanding of the readers who are acquainted with classical mechanics.

About the Author:

Dr. Hrishikesh Chaterjee did M.Sc in Chemistry from Calcutta University in the year 1976 and obtained his doctoral degree from Jadavpur University in the year 1993. He retired as Associate Professor and Head of the Department of Chemistry from Ramakrishna Mission Residential College, Narendrapur. His are of research was "The physico-chemical aspects of Drug-DNA interaction" and "Kinetics of Oxidisation Diols by potassium bromide in acid medium". His articles have been published in numerous National and International Journals of repute.

Contents:

 Nerst heat theoerem and the third law of thermodynamics
 The Liquid State
 Thermodynamics of system of variable composition
 Chemical Equilibrium
 Ionic Equilibrium
 Electro Chemical Cell
 Ideal Solution and Colligative Property
 Quantum Mechanics

31/08/2018

Physical Chemistry-Vol-I

About the book:

This book deal with basic principles of natural phenomenona, behaviour of large ensemble of atoms and molecules, interaction of heat with matter; interaction of photon with matter; possibility, extent and mechanismof trnsformation; behaviour of the system in the metastable state; electrical properties of solutions and on. Written primarily for the students of undergraduate level taking chemistry as an honours/ amajor subject, the lucid treatment of the book will enable students to solve a problem using units properly. Ooverall, the book will help the readers to develop the power of ratinal thinking, the power of explaining the experimental observations and the power of reasoning.

KEY FEATURES:
 Clear cut explanation of every step so that the readers find answers to every question that arises in them.
 Subject matter has been supplemented with numerous worked out problems
 Key note at the end of each chapter will act as a ready-reckoner for the readers.

About the Author:

Dr. Hrishikesh Chaterjee did M.Sc in Chemistry from Calcutta University in the year 1976 and obtained his doctoral degree from Jadavpur University in the year 1993. He retired as Associate Professor and Head of the Department of Chemistry from Ramakrishna Mission Residential College, Narendrapur. His are of research was "The physico-chemical aspects of Drug-DNA interaction" and "Kinetics of Oxidisation Diols by potassium bromide in acid medium". His articles have been published in numerous National and International Journals of repute.

Contents:

 Kinetic Theory of Gas
 Real Gas
 Thermodynamics-I
 Thermochemistry
 Thermodynamics-II
 Chemical Kinetics
 Kinetics of Catalytic Reactions
 Electrical Conductance
 Viscosity

31/08/2018

The study of Physical Chemistry understands the laws, principles and practices that govern the concepts of physics and other natural science applied to chemistry.

Physical Chemistry: Problems and Solutions consists of several questions from the university examinations of various years. Solutions to all the provlems, with due explanation have been provided after every exercise. This book also contains solutions to all the problems given at the end of every chapter in the textbooks of Physical Chemistry (Vol- 1&2) for the better understanding of the students studying Chemistry Honours and Post Graduate level. Written in question and answer format, this book will be of immense help to the students appearing for IIT entrance examination, NET, GATE, SLET and other competitive examinations.

ABOUT THE AUTHOR-
Dr. Hrishikesh Chaterjee did M.Sc in Chemistry from Calcutta University in the year 1976 and obtained his doctoral degree from Jadavpur Univeristy in the year 1993. He retired as Associate Professor and Head of the Department of Chemistry from Ramakrishna Missiom Residential College, Narendrapur. His area of reasearch was "The physico-chemical aspects of Drug-DNA interaction" and "Kinetics of Oxidisation Diols by potassium bromide in acid medium". His articles have been published in numerous National and International Journals of repute.

30/08/2018

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