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10/09/2026

Fashion made polyester a curse word. Fashion also can’t stop making it.
Polyester is not fashion’s biggest problem. It’s fashion’s biggest open secret.🤫

📊59% of everything the industry makes is the thing it loves to hate. Gen Z just gave it a name “polyester lifestyle.” Fake. Cheap. Disposable.

📉The brands making the loudest sustainability pledges are growing their synthetic volumes the fastest. The fix the industry agreed on recycled polyester sheds 55% more microplastics than the original.

And sustainability? That’s a word only luxury can afford to use. For the rest of Indian fashion, polyester was never a choice. It was the only thing ever priced for them.

👉 Swipe, this is the conversation nobody in Indian fashion is having out loud.
💬 Do you think fashion can actually quit polyester? Be honest.
📌 Save this before your next sourcing conversation.

05/09/2026

BEHIND THE LABEL | Episode 25 | Part 1 ✨

A cotton shirt can contain polyester. 🧵 So what exactly makes it “plant-based”? 🌱

When Jiwya’s founders, Aishwarya Lahariya and Adhiraj Shinde, started looking closely at what goes into a garment, they realised the fibre was only one part of the story.

Thread. Buttons. Dyes. Trims. Packaging. Those are part of the story too.

And that led to a simple question: Why stop at 92%?

In Part 1 of Behind The Label, we sit down with the textile scientists behind Jiwya to unpack what “100% plant-based” really means when you look beyond the fibre. 🔍

Watch Part 1 below. 👇
Part 2 drops next week - follow so you don’t miss it.

13/08/2026

🚨The Bamboo Fabric Scam Nobody’s Talking About In India

100% Bamboo” is one of fashion’s most mislabeled claims, and the US government has spent 16 years proving it.

What’s actually in your bamboo fabric is rayon. Made through a chemical process involving sodium hydroxide, carbon disulfide, and sulfuric acid.

The breakdown:
— Walmart fined $3 million. Kohl’s $2.5 million. Amazon, Nordstrom, Macy’s, all fined. Same label, different year.
— The antibacterial claim? Lab-tested. Result: zero effect.
— The genuinely natural version exists. Less than 5% of the market. Feels like linen, not silk.

India just drafted new textile labelling regulations.
The window to get your labels right is narrowing.

💬 Still sourcing “bamboo” without asking what process made it?
🔖 Save this, share it with every brand owner specifying bamboo in their next collection.

24/07/2026

🧵 We’ve been in this industry long enough to know one thing.

The ₹800 sample is never really ₹800.
There’s the four weeks the factory held a slot for it.
The courier, both ways.
The round that followed because the brief wasn’t clear.
The style that died in round 3, after paying its way through every round it lived through.

We did the math on a standard 10-style collection.
₹39,000+ before a single piece is sold.
And that’s not even the worst part.

4 in 10 samples made globally never make it to production.
Tommy Hilfiger figured this out in 2019 and cut physical samples by 80%.
Most Indian brands are still doing it the old way.

👉 Swipe if nobody warned you about this before your first collection.
💬 Honestly, how many rounds did your last collection go through?
🔖 Save this before your next development cycle.
FashionProduction D2CFashion FashionDesigner TextileIndustry

15/05/2026

When was the last time you ran a “Final Sale” and actually asked yourself why?🤔

Most founders blame the trend. Blame the algorithm. Blame the season.👀

But that clearance banner didn’t appear overnight.
It started the day you agreed to a 5,000 metre minimum when your collection needed 500.

📦Dead stock isn’t a sales problem. It’s a sourcing decision that aged badly.
And India’s fashion brands are sitting on crores of proof.

👉Swipe to see exactly how one fabric order quietly burns an entire collection, and what the smartest brands do differently.

07/05/2026

Every fabric business has been here.
Printer commits 1 week.
Week 2 passes. Week 3. Week 4.

And you’re still chasing.
The problem was never the printer. It was never knowing what actually happens between placing the order and receiving the fabric.

Now you do. 👇

💬 Drop a comment - what’s the longest you’ve ever waited on a printing commitment?
🔁 Save this before your next order.
PrintOnFabric

30/04/2026

Nobody in the industry talks about this. 🧵

“100% linen” tells you what’s inside the fabric.
Not how it performs. Not how it feels. Not how it lasts.

Levi’s. Zara. Nike. Uniqlo AIRism.
Not one of them is 100% pure. They blended because pure wasn’t enough.

The buyers who’ve been on sourcing floors the longest
stopped asking “is it 100%?” a long time ago.

👉Swipe to understand what actually makes a fabric worth buying.
💬 Drop a comment - Have you ever paid extra for “100% pure” and felt cheated?
🔁 Save this before your next sourcing decision
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28/04/2026

Behind the Technique - Episode 2 🎬
Types of Screen Printing 🎨

Most people think screen printing is one thing.
It’s not. It’s three, and choosing the wrong one
can ruin the whole print ⚠️

Procion. Pigment. Discharge.
Each works differently ⚙️
Each feels different on fabric 🧵
Each has a situation where it wins 🏆

💬 Drop in comments:
Which technique have you worked with?
(or which one are you most scared of trying 👀)

03/04/2026

BEHIND THE LABEL | Episode 24 ✨

Not every brand starts with a big idea.
Some just start… and figure it out along the way.

From a small town in Jharkhand
to being mentioned in Mann Ki Baat.

But what people don’t see is everything in between.

⏩ Starting with just ₹8,000 💸
⏩ Stitching masks during lockdown 🧵
⏩ Delivering orders himself 🚚

And still choosing to stay rooted in craft.
Johargram isn’t just making clothes. It’s carrying forward a culture, a community, and a way of working that refuses to rush.

Behind every label is a story most people don’t see.
This is one of them.
Watch the full episode 🎥

16/03/2026

🔍 Behind the Technique — Episode 1
Why Screen Printing Still Wins?

Screen printing should have disappeared by now.
But it didn’t.

In the age of digital printing, this technique still dominates fashion production, and there’s a reason for it.

So we went inside a real screen printing unit to understand why. 🧵

Did you expect screen printing to still win?

Next episode:
We decode the three techniques behind screen printing. ⚙️

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