Digiworld
Smart Electronic neighbourhood store
Digiworld, the multi-brand consumer electronic and home appliances retail store chain, was conceptualized with the aim to provide a unique buying experience to customers every time they visit an outlet. Founded in year 2011, the company today reaches out to its customers in 85 cities across India through 750 stores. The state-of-the-art stores showca
se the entire spectrum of multi-brand products for its discerning consumers including Videocon, Philips, Sansui, Electrolux, Kenstar, Kelvinator, Hitachi, Blackberry, Apple, Acer, Nikon and more. The store offers a full range of products including panels, washing machines, air-conditioners, refrigerators, laptops, cameras, mobile phone, microwave ovens, and other small home appliances. The company operates its stores in two formats - the Company Owned and Company Operated (COCO) and Franchise Owned and Franchise Operated (FOFO). All these stores, regardless of the format and location, are designed to showcase extensive display of products. The company regularly conducts interactive programs, live demos, etc to showcase the salient features of the products which provide customers a hands-on experience. At Digiworld, consumer issues, if any, are handled immediately, and a concerted effort is adopted towards expediting the problem. Digiworld’s vast network and multi brand availability are its key strengths. Besides, the company is firmly anchored by its workforce of 650 people approximately. Their idea is to create a unique user experience by providing world class technology, a warm ambience and extensive product display with exciting offers to the population living in urban & semi-urban areas. The company became the first retail to bag the Power Brand Award chosen by the Customer for two consecutive years 2011 and 2012. In a short span of existence, the company has been also appreciated by like Samsung and HTC with the “Samsung Strategic Partner Award” and “Certificate of Appreciation” for 2011 from HTC. Digiworld has recently received Star Retailer Awards 2013 for being the ‘Value Retailer of the year.’
