totalkarnataka, an e-commerce platform of Totality Solutions India Private Limited was started with two clear objectives in mind. (a) To provide opportunity for Products or Services of Karnataka origin to go on line. (b) To make Products of Karnataka origin or services in Karnataka to those looking for the same. Towards propagating this philosophy, totalkarnataka searches and sources products from
specialty producers within Karnataka who have rich heritage and history but limited reach due to lack of on-line presence. ‘Window to the World’ will be opened up for such producers through an on-line platform to tell their story through totalkarnataka. Likewise, for people anywhere in the world, looking for Products of Karnataka, ‘One Window’ will be available to possess specialty items of Karnataka origin developing an emotional bond. Unlike the case of on-line shopping of branded goods of a multi-national, every purchase on ‘totalkarnataka.com’ will benefit a community in Karnataka and encourage them to continue their profession notwithstanding the global onslaught. totalkarnataka offers benefits to all the stakeholders in different ways. Consumers of products and services are benefited by going through a single window for all they look for from Karnataka. While there are individual on-line presences by the large producers for their own products, there is no other platform to bring all of them together. Consumers are benefited especially through a reach to the specialty products of Karnataka which otherwise they may not be able to possess. Small, medium and rural producers are benefited by an additional channel that will soon become the mainstream for retail. Cutting the middle men layers and the inventory pile up in the channel, such producers will be able to reach the consumers worldwide.
